The University of Southampton
Southampton Business School

N550 BSc International Marketing (4 years)

Understand the digital revolution that is transforming marketing by studying the subject at a university abroad.

Introducing your degree

Our marketing degrees at Southampton have been developed with practitioner input and have a strong emphasis on data and digital marketing skills. This is an area where the industry is facing significant skills shortages. We are delighted to be accredited by the UK’s leading digital and data institute (the Institute of Direct and Digital Marketing) for equipping students with professionally relevant skills.



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Our marketing degrees at Southampton have been developed with practitioner input and have a strong emphasis on data and digital marketing skills. This is an area where the industry is facing significant skills shortages. We are delighted to be accredited by the UK’s leading digital and data institute (the Institute of Direct and Digital Marketing) for equipping students with professionally relevant skills.

The curriculum is designed on the basis of extensive research conducted with practitioners about graduate skills required for marketing positions, which we have termed 'the New Marketing DNA'.

Marketing activities should play a central role in delivering value to both customers and shareholders. In this context ‘marketing’ can be seen as being at the interface between the customer and the organisation – it interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisation’s response in terms of services or products to the customer. Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

This four-year BSc International Marketing degree includes an integrated study-abroad year in one of our selected partner universities in France, Spain, Austria or Hong Kong. Apart from the much sought-after international focus and language skills, the programme provides students with up-to-date knowledge of marketing that is grounded in marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media.

View the programme specification for this course.



Students who successfully complete the Bsc Marketing or Bsc International Marketing degree only need to sit one additional exam at the end of their course to obtain a professional Certificate in Digital Marketing from the Institute of Direct and Digital Marketing, dramatically boosting their career prospects.


Programme Leader

Thumbnail photo of Francesca Chambers

“Southampton’s global links allowed me to develop on my language skills; I am studying Mandarin and I am due to spend a year in Hong Kong for my third year of study. The opportunities to broaden your horizons are endless.”

Francesca Chambers - BSc International Marketing

Entry Requirements

Typical entry requirements

GCSEGCSE Mathematics minimum grade B and GCSE English Language minimum grade C or equivalent. If you are taking an alternative Mathematics GCSE please contact our admissions team via GCSE B foreign language: depending on which country your overseas study year is in French/Spanish/German. Students do not need GSCE grade B in Mandarin on entry for exchange year in Hong Kong, as it is bi-lingual.
A Levels:
GCE A-level

AAB or ABB with A in Extended Project Qualification (EPQ)

Most subjects are acceptable with the exception of General Studies.

Restricted subjects

The School has a list of restricted subjects and two subjects on the following list can be accepted if combined with other academic subjects:



  • Applied subjects (single Applied Business & Double Applied Business are acceptable)
  • Art: including Design, Fine Art, Photography, Textiles (Product Design is acceptable)
  • Communication Studies
  • Creative Media
  • Creative Writing
  • Critical Thinking
  • Dance
  • Drama
  • Film Studies
  • Health & Social Care
  • Home Economics
  • Hospitality and Supervision
  • ICT/IT (excludes Computing & Computer Studies)
  • Leisure Studies
  • Media Studies
  • Music Technology
  • Outdoor Education
  • PE
  • Performing Arts
  • Public Services
  • Sports Studies/Science
  • Theatre Studies
  • Travel & Tourism



International Baccalaureate34 points, 17 at higher level
BTEC Level 3 Extended Diploma in Business

Distinction, Distinction, Distinction

If you are studying a Level 3 BTEC or OCR Cambridge qualification in Business then this can be accepted. However, if another subject area is being studied we would advise you to check with us prior to applying to ensure this is acceptable. A level Restricted Subjects list also applies to BTEC/OCR Cambridge Qualifications.

Contextual offers

The University of Southampton is committed to widening participation and ensuring that all students with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data supports our admissions teams to recognise a student’s potential to succeed in the context of their background and experience. Students who are highlighted in this way will be made an offer that is lower than the typical offer for that programme.

A typical contextual offer is ABB from three A levels or the equivalent from alternative qualifications (the restricted subjects above will still apply).

Please see our contextual admissions pages for more information.

International Foundation programmes

We welcome applications from overseas students offering foundation programmes with a substantial amount of academic study. Less than half the programme should be English language tuition and you will be expected to reach a high standard in your programme comparable to our A level requirements. For more details on the suitability of you programme please contact the Admissions Team at

Other qualifications

We welcome students with other qualifications e.g. European or Welsh Baccalaureate, Scottish Advanced Highers and Irish Leaving Certificates. You will be expected to attain an equivalent standard to the A level applicant.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning. If you think this may apply to you, please contact the Faculty's Undergraduate Admissions Team.

Mature applicants

Age 21 and over: recent evidence of study in last two/three years - applicant could be interviewed.

Qualifications from other countries

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Language requirements

In accordance with University regulations, applicants whose first language is not English must provide evidence of competency in English by offering one of the recognised tests in English. Alternatively, you should supply evidence that you have undertaken formal study in English at an institution that teaches award-bearing programmes in English.

The following test scores are accepted for direct entry:

  • IELTS 6.5 overall, with a minimum of 6.0 in all bands

See a complete list of the other English language qualifications we accept.

Test results should be less than two years old at the time of expected registration at the University of Southampton and must be verified before admission.

If you do not meet the University’s English Language entry requirements for direct entry onto our BSc programmes, you may be eligible to study on one of the University’s pre-sessional English language courses. For further information on these pre-sessional programmes, please visit the Centre for Language Studies website.

Selection process:

Your application will be carefully considered and we will weigh up many factors – not only your academic achievements, interests and aptitudes, but also your motivation and your academic reference.

We make our decisions in most cases on the UCAS form alone. Candidates who require special consideration (eg on grounds of age, disability or non-standard entry qualifications) may be invited for an interview.

International Foundation Year

International students who do not currently meet our entry requirements may be able to join this course on successful completion of our International Foundation Year. Find out more about the Foundation Year.

Visit our International Office website or the NARIC website for further information on qualifications.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.


Typical course content


Year 1

Semester Two

Optional Core: LANGxx15 A Language Module (French/Spanish/German/Mandarin)

Introduction to Accounting and Financial Control

Year 2

Semester Two

LANGXX15 A Language Module (French/Spanish/German/Mandarin)

Business Research

Year 3

Study a year abroad with an approved institution

Year 4

Semester One

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

Course fees for 2017/18 full-time UK and EU undergraduate students are typically £9,250 per year. Tuition fees for international students differ between each course. Most part-time courses cost 50% of the full-time fee.

View the full list of course fees


Scholarships, bursaries or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However, due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
StationeryYou will be expected to provide your own day-to-day stationery items (eg pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
OtherApproved calculators: Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
Printing and copyingIn most cases, written coursework such as essays, projects and dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. For more information about University printing costs visit:
PlacementsAccommodation/travel costs: Students will be expected to cover travel and accommodation costs (including the costs of travelling to interviews, which some employers may reimburse). Insurance: If you choose to take a placement outside of the UK, you will need to pay for adequate insurance to cover both your travel and your work on placement. Medical insurance: If you choose to take a placement outside of the UK, you will need to pay for adequate medical insurance cover. Immunisation/vaccination costs: If you choose to take a placement outside of the UK you may need to pay for immunisations and vaccinations. Disclosure and Barring Certificates or Clearance: For certain placements, your employer may request you undergo a Disclosure and Barring check. Your employer may or may not pay for this.
TravelSome modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified in the module profile.
OtherProfessional exams: Some programmes may include a professional accreditation that will allow you to take professional exams. You will normally be expected to cover the cost of the professional exam.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Career Opportunities

The anticipated destination of students in this programme is management roles in a wide range of private, public and third sector organisations (including social enterprises), particularly those with an innovative bent. A small number of students may form their own businesses on graduation, or within a few years of graduation.

The intent of the BSc International Marketing programme is not to encourage too-early business formation, but to develop wider enterprise competencies that will enable employability in a range of organisations. Understanding better quality venture creation should be the result for students who choose this path.

Southampton has an enviable record for producing high-calibre graduates who move quickly into good careers soon after finishing their studies. The latest survey of Management graduates showed that 89% were employed or undertaking further study six months after graduating.

Learning & Assessment

Teaching on the BSc International Marketing degree is based on a system of two twelve-week semesters over three terms followed by examinations at the end of each semester. You will, usually, study four units in each semester, a total of eight units per year.

Teaching is generally by lectures and small-group classes, but you may also be involved in workshops and case study classes. Most units have two lectures per week and one class/seminar per week or fortnight. You will, therefore, have approximately twelve hours of taught contact time per week. However, you are expected to do at least another 28 hours of private study per week.

Study Locations

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