The University of Southampton
Winchester School of ArtPostgraduate study

MA Luxury Brand Management

MA Luxury Brand Management at Winchester School of Art, University of Southampton, balances the theoretical knowledge and practical skills required to succeed in the management of complex luxury brands. It focuses on a number of different aspects and contexts of luxury, from fashion, retail, and service industries to design. Students also explore how luxury brands are created, marketed, managed and sustained in today’s society.

Luxury Brand Management considers brand portfolios, co-branding, brand extensions and endorsements, celebrity brands, designers and entrepreneurs and the management of brand heritage. There is also a focus on the changing nature of luxury brands in a range of markets including emerging markets as well as an appreciation of how luxury brands have evolved over time and place and introduces the material, symbolic and experiential dimensions of luxury.

The MA Luxury Brand Management also benefits from WSA being the home of the Winchester Luxury Research Group (WLRG)

Established in 2014, the WLRG encompasses luxury-based production across the areas of fine art, design and media; and is engaged in a range of research projects that concern the theory and practice of concepts such as pleasure and sumptuousness, excess and waste, extravagance and consumption.  Several members of the group, including the journal's founding editor are on the editorial board of the new journal Luxury: History, Culture, Consumption.

Introducing your course

This is the course page for MA Luxury Brand Management at the University of Southampton. Find out everything about Luxury Brand Management and what studying here involves.

In this course page we explain a range of key information about the course. This includes typical entry requirements, modules you can take and how assessment works. We also suggest career opportunities open to you as a University of Southampton graduate of MA Luxury Brand Management.

If you still have questions, please get in touch and we’ll be happy to answer any enquiries. See our contact us page for our telephone, email and address information.


Luxury brands are one of the fastest growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury.

Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume and jewellery, the finest hotels and exclusive clubs, yachts and high-end automobiles.

You will gain a comprehensive grounding in luxury brand equity, portfolios, cobranding, brand extensions and the management of brand heritage.  It culminates in the strategic management of the business of luxury.

Click here to download the full Programme Specification.

Key Facts

Specialist lectures series in Luxury Brand Management and programme specific study trips.

Entry Requirements

Typical entry requirements

Selection process

The admissions policy for MA Luxury Brand Management is:

  • Honours degree min. 2:1 or an equivalent standard in other qualifications approved by the University.
  • Two years work experience in a related field.

Mature students without formal qualifications will be considered on an individual basis depending on your previous experience and background in the subject. If you would like the opportunity to discuss any details of the course in more detail, please contact the Post Graduate Admissions Team  

Progression to this MA programme

You are able to progress to this MA programme via the University's Pre-Masters programme.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning .

English Language Requirements

International and EU students applying for this programme are required to have a minimum IELTS score of 6.5 overall with 6.0 in reading and writing and a minimum of 5.5 in speaking and listening or equivalent, prior to starting the programme. For a full list of English language tests accepted please see here

The University also runs a number of English language courses to prepare students for study, details can also be found here for more information about the WSA pre-sessionals.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.


Typical course content

MA Luxury Brand Management students study compulsory and optional modules aimed at honing their own artistic practice.

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

Fees for postgraduate taught courses vary across the University. All fees are listed for UK, EU and international full-time and part-time students alphabetically by course name. DEFAULT

View the full list of course fees


Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

EquipmentApproved calculators: The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
EquipmentArt equipment and materials: Drawing paper, painting materials, sketchbooks Students on the Studio programmes will be required to purchase Sketchbooks the cost of which will vary.
EquipmentArt equipment and materials: Fabric, thread, wool Students taking the Studio based Fashion Design and Textile Design Programme will be required to purchase their own materials, the cost of which will vary. A student can choose the quality.
EquipmentDesign equipment and materials: Standard construction/modelling materials will be provided where appropriate, unless otherwise specified in a module profile. For customisation of designs/models calling for material other than standard construction/ modelling materials, students will bear the costs of such alternatives.
Printing and copyingWritten coursework: In most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student.
Printing and copyingPortfolio: Printing for the collation of a student’s portfolio will be the responsibility of the student.
OtherOptional visits (e.g. museums, galleries): Some modules may include optional visits to a museum, galleries, or industry. You will normally be expected to cover the cost of travel, admission and food unless otherwise specified in the module profile.
OtherParking costs: Free parking is not normally available on campus to students.
TravelThe Student’s Union provide a mini free bus service which runs every 2 hours between the Winchester Campus and the Highfield Campus. Students are responsible for all other daily travel expenses.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Learning & Assessment

Study locations

Winchester campus

Winchester campus

Winchester School of Art is set in pleasant, green surroundings close ...Find out more

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