Luxury brands are one of the fastest growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury.
Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume and jewellery, the finest hotels and exclusive clubs, yachts and high-end automobiles.
You will gain a comprehensive grounding in luxury brand equity, portfolios, cobranding, brand extensions and the management of brand heritage. It culminates in the strategic management of the business of luxury.
View the programme specification document for this course.
Specialist lectures series in Luxury Brand Management and programme specific study trips.
Typical entry requirements
The admissions policy for MA Design: Luxury Brand Management is:
- Honours degree min. 2:1 or equivalent in a relevant subject.
- Two years work experience in a related field.
Mature students without formal qualifications will be considered on an individual basis depending on your previous experience and background in the subject. If you would like the opportunity to discuss any details of the course in more detail, please contact the Post Graduate Admissions Team Pgapply.FBL@southampton.ac.uk
Progression to this MA programme
You are able to progress to this MA programme via the University's Pre-Masters programme.
If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning .
English Language Requirements
International and EU students applying for this programme are required to have a minimum IELTS score of 6.5 overall with 6.0 in reading and writing and a minimum of 5.5 in speaking and listening or equivalent, prior to starting the programme. For a full list of English language tests accepted please see here
The University also runs a number of English language courses to prepare students for study, details can also be found here for more information about the WSA pre-sessionals.
This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.
Typical course content
MA Design: Luxury Brand Management students study compulsory and optional modules aimed at honing their own artistic practice.
This programme is studied over one year full-time and is divided into five modules, two are taken in semester 1, and two in semester 2 (one of which is an optional module selected from the list below). The last module (started in semester 2) is your Final Project and continues through the summer period (semester 3).
Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical
student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided.
More detailed information can be found in the programme handbook (or other appropriate guide or website).
Costs associated with this course
Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.
There will also be further costs for the following, not purchasable from the University:
The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.|
|Stationery||You will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.|
|Books||Where a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source.
Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.|
|Equipment||Art equipment and materials: Drawing paper, painting materials, sketchbooks
Students on the Studio pathways will be required to purchase
Sketchbooks the cost of which will vary.|
|Equipment||Art equipment and materials: Fabric, thread, wool
Students taking the Studio based Fashion Design and Textile Design Pathway will be required to purchase their own materials, the cost of which will vary. A student can choose the quality.|
|Equipment||Design equipment and materials:
Standard construction/modelling materials will be provided where appropriate, unless otherwise specified in a module profile.
For customisation of designs/models calling for material other than standard construction/ modelling materials, students will bear the costs of such alternatives.|
|Printing and copying||Written coursework:
In most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student.
The cost of photocopying will also be the responsibility of the student.
|Printing and copying||Portfolio:
Printing for the collation of a student’s portfolio will be the responsibility of the student.|
|Other||Optional visits (e.g. museums, galleries):
Some modules may include optional visits to a museum, galleries, or industry. You will normally be expected to cover the cost of travel, admission and food unless otherwise specified in the module profile.|
Free parking is not normally available on campus to students.|
|Travel||The Student’s Union provide a mini free bus service which runs every 2 hours between the Winchester Campus and the Highfield Campus.
Students are responsible for all other daily travel expenses.|
In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.