The University of Southampton
Southampton Business School

N550 BSc Marketing with Study Abroad (4 years)

Our marketing degrees at Southampton have been developed with practitioner input and have a strong emphasis on data and digital marketing skills. This is an area where the industry is facing significant skills shortages. We are delighted to be accredited by the UK’s leading digital and data institute (the Institute of Direct and Digital Marketing) for equipping students with professionally relevant skills.


This BSc Marketing with Study Abroad is designed to have a balance between theory and creativity; it includes an integrated study abroad year, taught in English, at one of our selected partner universities in France, Spain, Austria or Hong Kong.

Apart from the much sought-after international focus, the programme provides students with up-to-date knowledge of marketing that is grounded in marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media.

Learning and teaching

Teaching on the BSc Marketing with Study Abroad degree is based on a system of two twelve-week semesters over three terms followed by examinations at the end of each semester. You will, usually, study four modules in each semester, a total of eight modules per year.
Teaching is generally by lectures and small group classes, but you may also be involved in workshops and case-study classes. Most modules have two lectures per week and one class/seminar per week or fortnight. You will, therefore, have approximately twelve hours of taught contact time per week. However, you are expected to do at least another 28 hours private study per week.


All modules on BSc Marketing with Study Abroad degree are formally examined through a variety of methods – e.g. coursework, exams, presentations either group or individual or learning logs.


Due to the Institute of Direct and Digital Marketing (IDM) accreditation, students who successfully complete BSc Marketing with Study Abroad are eligible to sit only one additional exam at the end of their course to obtain a professional Certificate in Digital Marketing from the Institute of Direct and Digital Marketing, dramatically boosting their career prospects. In order to gain the Certificate, students must gain at least 45% in an IDM set examination. The examination is three hours long and will consist of five questions, from which the students choose three. Guidance will be given to tutors on the format of the examination. The University of Southampton will host and invigilate the examinations, return examination papers to the IDM promptly and securely for marking and abide by the IDM’S exam rules and regulations.

Programme Structure

University of Southampton, of which there are 12 weeks of full-time taught study followed by examinations. In addition, a full year of academic study will be undertaken at an international partner university. Both the University of Southampton and the international partner university will assist in the organisation of all placement issues, academic and administrative. The placement year is a compulsory year, although ECTs points are not included in UK degree programme. Students are required to pass this year according to the requirements of the host institution. The international exchange is a vital means of adding value to the Marketing programme, making it a real Marketing with Study Abroad degree.

In the following description, the term “module” is taken to mean a discrete component of the programme with its own learning outcomes and assessment requirements. All modules are taught at the Highfield or Avenue (for language modules) campuses.

The taught component of the programme consists of modules worth 180 ECTS (360 CATS) in total. Southampton Business School provides all the modules, except for the language modules, which will be delivered by the Centre for Language Study/Modern Languages in the School of Humanities.

Study abroad details
This programme involves a mandatory year of study abroad in year 3 of the programme. The study abroad takes place at one of our partner HE Institutions, which have been selected to reflect excellent reputation in the field of Marketing. Students will be taught in English, but may choose to study a language in Part 1 and Part 2 of their programme to allow for better communication whilst studying abroad.

Students are required to pass the equivalent of 45 ECTs in order to pass the year of study abroad and progress to Year 4 of study at the University of Southampton. It is not normal for a student on a year abroad to refer or repeat a failed module taken whilst abroad. Any marks achieved whist on the year abroad are not used in the calculation of the degree classification, although the Year Abroad must be passed to be awarded the BSc Marketing with Study Abroad. If a student fails to pass the year of study abroad they will be transferred to BSc Marketing for their final year of study (Part 3/year 4) and will be eligible for a Honors Degree in BSc Marketing.

Entry Requirements

Typical entry requirements

GCSEGrade B for Maths and Grade C for English.
A Levels:
GCE A-level

Grades AAB

No compulsory subjects
Two subjects from the following list are accepted if combined with other academic subjects:
Applied subjects (however single Applied Business & Double Applied Business are acceptable), Art: including Design, Fine Art, Photography, Textiles (Product Design is acceptable), Critical Thinking
Home Economics, ICT (excludes Computing & Computer Studies), Media Studies, Creative Media, Communication Studies, Music and Music Technology, Sports Studies PE
Dance, Theatre Studies, Performing Arts,
Drama, Travel & Tourism, Health & Social Care.
Excluded Subject: General Studies

ABB with A in EPQ

Mature applicants

Age 21 and over-Recent evidence of study in last two/three years-applicant could be interviewed

Recognition of prior learning (RPL)

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. For more information visit the University’s Recognition of Prior Learning Policy page.

Students may apply for RPL for individual modules, bearing in mind it is the student responsibility to prove that their prior learning have met the Learning Outcomes of the module.

English language proficiency (IELTS)
6.5 6.0 6.0 6.0 6.0

For a full list of English language tests accepted visit the admissions policies language page

Selection process:

The University’s Admissions Policy applies equally to all programmes of study. The following are the typical entry criteria to be used for selecting candidates for admission. The University’s approved equivalencies for the requirements listed below will also be acceptable. The entry criteria for our programmes are reviewed annually by the Faculty. Those stated below were correct as of March 2017. Applicants should refer to their specific offer conditions on their offer letter.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.


Typical course content


Year 1

All core and compulsory modules must be taken.
You must choose ONE optional module [15 CATS/7.5 ECTS] in Semester 1 and ONE optional module [15 CATS/7.5 ECTS] in Semester 2

Semester One

Students are assigned to MANG1007 or MANG1019 depending on Math entry grades. MANG1007 for GCSE Math, MANG1019 for A-Level Math.

Introduction to Management

Management Analysis / Foundations of Business Analytics

Foundations of Microeconomics
Technologies that Shaped the Business World 1: Mechanical Age
Ideas that Shaped the Business World 1: Government and Society
Management Analysis

A Language Module (French/Spanish/German/Mandarin)

Introduction to Marketing

Year 2

All core and compulsory modules must be taken.
You must choose TWO option modules [30 CATS/15 ECTS] in Semester 1 and ONE option module [15 CATS/7.5 ECTS] from semester 2.
If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req". Note: Pre-Req ECON means a pre-requisite of ECON1001 or ECON1003 or ECON1009. Pre-Req Maths means a pre-requisite of MANG1007, or first year ECON maths Module, or Maths A Level.

Semester One
Entrepreneurial Management
Human Resource Management
Management Ethics
International Retailing
Organisational Effectiveness

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Digital Marketing
Analytics for Marketing
Semester Two
Marketing Communications and Media Management
Services Value for Digital Managers
Business Research
European Business Environment

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Year 3

This year will be spent studying at an international partner University. You are required to pass this year according to the requirements of the host institution in order to progress to the final year of the programme. You will be provided with an International Student Placement Handbook, which will detail the full regulations regarding the placement.

Year 4

All compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 2. If a Module has a pre - requisite [prior requirement] this will be indicated as "Pre - req".

MANG3025 Dissertation (Req MANG2008 or MANG2064)

Semester One

Note: MANG3056 Data Mining for Marketing and MANG3052 Digital Marketing: Engaging with the Customer will be Core modules for student starting in 2017/18

Marketing Simulation
Customer Insight
Data Mining for Marketing
Semester Two

ENTR3002 New Venture Development (Pre-Req ENTR2001)

MANG3052 Digital Marketing: Engaging with the Customer (Pre-Req MANG2070 or MANG2039 or MANG3054)

Digital Marketing: Engaging with the Customer
Measuring Marketing Effectiveness
New Venture Development
Corporate Social Responsibility and Sustainable Business
Risk Management
Project Management

LANGXX15 A Language Module (French/Spanish/German/Mandarin)

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

Course fees for 2017/18 full-time UK and EU undergraduate students are typically £9,250 per year. Tuition fees for international students differ between each course. Most part-time courses cost 50% of the full-time fee.

View the full list of course fees


Scholarships, bursaries or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

PlacementsAccommodation Students will be expected to cover travel and accommodation costs
PlacementsLiving expenses Students will be required to cover all living expenses
PlacementsMedical Insurance If you choose to take a placement outside of the UK, you will need to pay for adequate medical insurance cover.
PlacementsTravel costs If you choose to take a placement outside of the UK you may need to pay for immunisations and vaccinations.
OtherOptional Visits Some modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified in the module profile.
OtherProfessional Exams Some programmes may include a professional accreditation that will allow you to take professional exams. You will normally be expected to cover the cost of the professional exam.
EquipmentApproved Calculators Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationary items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
Printing and copyingIn most cases, written coursework such as essays; projects; dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Career Opportunities

The anticipated destination of students in this programme is marketing roles in a wide range of private, public and third sector organisations (including social enterprises), particularly those with an innovative bent. A small number of students may form their own businesses on graduation, or within a few years of graduation.

The intent of the BSc Marketing with Study Abroad programme is not to encourage too-early business formation, but to develop wider enterprising competencies that will enable employability in a range of organisations. Understanding better quality venture creation should be the result for students who choose this path.

Southampton has an enviable record for producing high-calibre graduates who move quickly into good careers soon after finishing their studies. The latest survey of Management graduates showed that 89 per cent were employed or undertaking further study six months after graduating.

Learning & Assessment

A. Knowledge and understanding
Having successfully completed this programme you will be able to demonstrate knowledge and understanding of:
A1. The key disciplines and functional areas which underpin management practice and the approaches of contemporary management thinking to these areas;
A2. The range of contexts in which management approaches are applied and evaluated;
A3. The range of theoretical and methodological perspectives adopted within management research, and the nature, scope and efficacy of their application within management practice;
A4. The concepts and techniques that are required for the effective implementation of the core marketing disciplines in contemporary international organisations;
A5. The decisions faced by international organisations and the techniques and approaches that support the development of marketing across a broad range of functional areas

Teaching and learning methods
You will gain understanding and knowledge of the techniques and approaches of marketing through a mixture of lectures, discussions, individual and group practical exercises which include workshops, case studies, seminars, reading and assessed coursework.

Assessment methods
Every module is assessed, typically by a combination of examination and coursework, although some modules are examined by examination or coursework alone. Many modules will have a group work element where a group mark is awarded, but the larger percentage, or all, of a module assessment will assess the individual.

B. Subject specific intellectual and research skills
Having successfully completed this programme you will be able to:
B1. Evaluate, and apply where appropriate, standard management concepts and techniques;
B2. Assess the merits of contrasting or competing management approaches and practice and critically evaluate research in management;
B3. Select and apply tools and techniques used in marketing for approaching a particular problem, and then reflect upon the selected approach; and
B4. Think analytically, reflectively, creatively and logically, drawing on useful approaches developed in a wide range of cognate disciplines.

Teaching and learning methods
You will learn about and practice the techniques and approaches of marketing through a mixture of lectures, individual and group practical exercises, workshops, case studies and reading. Your reflective and creative skills are developed in most modules, through exercises, case studies, coursework, and discussion groups.

Assessment Methods
Your ability to apply the skills you have learnt is assessed by examination and coursework.

C. Transferable and generic skills
Having successfully completed this programme you will be able to:
C1. Collect and critically evaluate quantitative and qualitative information;
C2. Communicate ideas and arguments fluently and effectively in a variety of written formats;
C3. Communicate ideas and arguments orally in more than one language and through formal presentations;
C4. Work effectively in a team and recognise problems associated with team working;
C5. Understand and, where appropriate, undertake leadership skills;
C6. Apply yourself to solving complex problems;
C7. Manage yourself, time and resources effectively.

Teaching and learning methods
Skills such as oral presentation skills, negotiation, essay writing and report writing will be included (if appropriate) during the module delivery.

Assessment methods
Some modules will involve an assessed presentation, group work and practical computer work. The award of BSc requires a dissertation of up to 10,000 words. Many modules and the dissertation/project will require the use of library resources. You will be able to access all necessary electronic library resources.

D. Subject specific practical skills
On successful completion of the programme, you will have:
D1. Developed technical, analytical and presentational skills;
D2. Apply marketing concepts and evaluate them by using marketing intelligence techniques.

Teaching and learning methods
You will gain an understanding, knowledge and practice of the subject specific practical skills of marketing through lectures, discussions, practical exercises, case studies, seminars, reading, and assessed work.

Assessment methods
Modules are assessed typically by a combination of coursework and examination.

Study Locations

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