The University of Southampton

ARTD6115 Design And New Media

Module Overview

This module aims to introduce students to practice, concepts and theory in the area of interaction design and new media. The teaching is centred on practical workshops that cover user-centred design tools and approaches including observational research, user modelling, ideation, prototyping and user testing techniques. A series of lectures introduce fundamental design thinking, interaction design and digital media concepts to provide a contextual basis for the student’s work. This module emphasises techniques employed in commercial studios and a user-centred approach to design; providing students with valuable experience of design for the ‘real’ world.

Aims and Objectives

Module Aims

The aims of the module are to: - Develop practical skills, tools and methods for the development of information and interface designs - Define principles of design thinking and interaction design including user-centred design - Establish methodologies and key concepts relevant to design and new media

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • Principles of design thinking and interaction design including user-centred design
  • Methodologies and concepts relevant to design for new media
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • Develop and articulate insights gained from a variety of research methods
  • Analyse complex problems and envision a range of solutions
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • Communicate and reflect upon the process and outcomes of design activities
  • Collaborate effectively and use time management skills
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • Demonstrate advanced proficiency in user-modelling and design development tools and techniques
  • Critically debate the module’s key concepts at an advanced level


- Design methodologies, models and concepts - Interaction design and user-centred design - Principles of digital media - Observational research methods - Ideation techniques - Sketching and drawing - Prototyping and user testing - Web technologies, languages and platforms - Reflective writing

Special Features

- External visit – Previous excursions have included studio tours and visits to London galleries and exhibitions. (A suitable alternative location for the visit will be selected for students with special needs if required).

Learning and Teaching

Teaching and learning methods

Teaching methods include: Workshops Lectures Tutorials Presentations Site visits Learning activities include: Practical tasks Group activities Independent study Reading Blogging Reflective writing

Independent Study350
Total study time400

Resources & Reading list

MANOVICH, L. (2002). The Language of New Media. 

BUXTON, W. (2007). If Someone Made a Sketch in the Forest and Nobody Saw It. In Sketching User Experiences: getting the design right and the right design. 

Core Ideas About Personas And The User Experience [Online]. Measuring Usability.

FRIIS, S. & GELTING, A., (2014). The 5C Model.. 

The Messy Art Of UX Sketching.

GARRETT, J. J. (2010). The Elements of User Experience: User-Centred Design for the Web and Beyond (Voices That Matter). 

Guide to Experience Mapping.





MethodPercentage contribution
Portfolio  (800 words) 100%


MethodPercentage contribution
Portfolio  (800 words) 100%


MethodPercentage contribution
Portfolio  (800 words) 100%

Repeat Information

Repeat type: Internal & External

Linked modules

Portfolio including Design Outputs, Process Documentation, Reflective Blog and Project Report (800 words) produced in response to a repeat brief.

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