The University of Southampton

ENTR2004 Innovation, Technology and the Environment

Module Overview

This module explores the opportunities and challenges presented by the growing importance of the environmental agenda in the political, social economic and technological context. With increasing environmental awareness comes a need for commercially sustainable solutions to energy and resource conservation. The challenge lies in translating environmentally sound technologies into viable market solutions and business ventures – just because it is the right thing to do does not mean that customers will buy! Emergent new sectors present exciting opportunities, yet the very dynamism of such sectors, a nexus of new technologies, new markets, new networks, new regulatory practices presents risk too.

Aims and Objectives

Module Aims

The module aims to provide you with an overview of the innovation processes involved in bringing green businesses to market. Examples will be drawn from a range of areas that impact on industry, home and lifestyle, including transport (e.g electric/hybrid cars), energy conservation and communications.

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the challenges and opportunities presented to entrepreneurs by the green agenda;
  • the contextual factors (global and national) influencing innovation in an environmental context;
  • the nature of the entrepreneurial environment: as a complex, dynamic set of inter-relations between new markets, new technologies and new regulatory practices;
  • the process of developing viable market opportunities based on energy and resource conservation issues.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • use a wide range of information sources requiring the development of bibliographic skills including the use the Internet;
  • plan and control effectively for successful completion of a personal and group workload;
  • communicate effectively, in both oral and written form, using and justifying argument within reports, presentations and debates;
  • carry out team-work effectively.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • recognise trends in the environmental context (policy, technology, economic/social) that present entrepreneurial opportunities;
  • analyse how new industry sectors have arisen in response to new trends;
  • appraise the innovation challenges facing green entrepreneurs in a given industry setting;
  • analyse the feasibility of implementing new technology opportunities in a sustainable context;


Introduction: why innovation and the environment; Key concepts of innovation; Key actors driving the environmental agenda; Challenges of sustainability transitions; Opportunities for entrepreneurs and innovators; Dimensions of eco-innovation; Building the innovative organization and developing an innovation strategy; Decision making under uncertainty and building the innovation case; Innovation networks and open innovation; Capturing the benefits of innovation and capturing learning from innovation.

Learning and Teaching

Teaching and learning methods

Learning activities include lectures; activity-based seminars; case studies; private study; online-quizzes, group presentations.

Completion of assessment task30
Wider reading or practice30
Preparation for scheduled sessions30
Total study time150

Resources & Reading list

Tidd, J. and Beasant, J. (2013). Managing Innovation: Integrating Technological, Market and Organizational Change. 

Esty, D. and Winston, A (2009). Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. 



MethodPercentage contribution
Examination  (2 hours) 70%
Group presentation  (20 minutes) 30%


MethodPercentage contribution
Examination  (2 hours) 100%


MethodPercentage contribution
Examination 100%

Linked modules

Prerequisites: MANG1003 or MANG1022 or MANG1018

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