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The University of Southampton
Winchester Centre for Global Futures in Art Design & Media

WSA Staff Seminar Series: Eirini Bazaki Seminar

16:00 - 18:00
6 May 2015
Harvard Suite (Room number: 3032), Winchester School of Art

For more information regarding this seminar, please email Professor John Armitage at .

Event details

Creative Industries: Is It All About Design?


During the decision process of buying high involvement goods, consumers have to process a high amount of product information, among others design cues. This talk is about the evolution of the role of design in creative industries. The discussion will focus on the transition from brand-developed design to consumer co-created design. In particular, the talk will explore opportunities for co-creation in the luxury fashion industry. A conceptual framework will be presented drawing from my experience on brand extension literature to discuss opportunities for luxury fashion brands.


Eirini teaches in the Fashion & Textiles department, on the Fashion Management and Fashion Marketing and Branding MA pathways and researches in the area of luxury fashion brand extensions.

Speaker information

Eirini Bazaki ,Teaching Fellow

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