MA Advertising Design Management
The advertising industry is undergoing massive changes as new technologies alter the way in which marketing professionals communicate with their target customers and understand the impact of their designs.
On this pathway you will learn how advertising is created from the advertising pitch, through to target audience identification and segmentation, the creative strategy, creative briefing, the appraisal of creative ideas, and campaign evaluation. You will build a critical awareness of the advertising industry and the challenges it faces today, and build an understanding of how other communications tools work.
The focus is on understanding the theoretical underpinning to marketing communications, being able to engage in discussion and debate on communications issues and developing a practical understanding of the functions of this important industry. While creative issues and design are examined and discussed in depth in the pathway, it is aimed at people who wish to manage the process rather than act as creative people or designers in their own right.
You will be able to develop your thinking and skills in the following advertising management challenges:
• broadcast media
• corporate advertising
• web-based advertising
• analysis of visual advertising
• measuring the impact of advertising
View our blog at http://wsaadm.tumblr.com/
Career opportunities
Digital Community Management
Integrated marketing communications
Advertising Account management
Advertising Account planning
New Business Planning
Mobile marketing and advertising
Media planning
Media Buying
Market research
Design research
Brand management
Marketing and Strategy Development
Typical entry requirements
Selection process:
The admissions policy for the MA Advertising Design Management is based on students having a good honours degree in a relevant subject (2.2 or above) or an equivalent qualification in an appropriate discipline.
If you would like the opportunity to discuss any details of the course in more detail, please email Pgapply.FBL@southampton.ac.uk or contact the Post Graduate Programme Administrator on 023 8059 6965, who will either answer your queries or forward them to the appropriate member of staff.
English Language Requirements
International students applying for the MA Advertising Design Management are required to have a minimum IELTS score of 6.5 (or TOEFL paper-based test 580 or TOEFL internet-based test 92) in English language or equivalent, prior to starting the programme, details can be found on the English Language Requirements page
The University also runs a number of English language courses to prepare international students for study, details can also be found on the above web-site. A list of other acceptable qualifications in English and countries exempted from testing can be found at the Countries Exempt from English language testing page.
Visit our International Office website or the NARIC website for further information on qualifications.
Typical course content
TBC
Year 1
Semester One
Semester Two
Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide).
Default Learning and Teaching content.
