You will study visual analysis, management practice, theoretical models, communication design, existing and emerging media technologies, the advertising process and management of the collaborative iterative development of branding and marketing campaigns.
In an exciting environment, you will practice critical thinking and analysis of contemporary and global advertising campaigns. Great emphasis will be placed on developing a critical awareness of branded content, as well as of your written and verbal communication skills. This course is for the next generation of advertising leaders!
While creative issues and design are examined and discussed in depth it is aimed at people who wish to manage the process rather than act as creative people or designers in their own right.
You will be able to develop your thinking and skills in the following advertising management challenges:
- Consumer culture
- Broadcast media
- Mobile media and mobile marketing
- Corporate advertising
- Content marketing
- Analysis of visual advertising
- Measuring the impact of advertising
- Brand Management
- Social media and community management
- Contemporary Issues - Globalisation, Sustainability and
- Corporate Social Responsibility
- Collaborative Design
- Organisational Theory and Advertising Practice
- Decision-Making Theory
'A creative development workshop in action'
View the programme specification document for this course
Typical entry requirements
The admissions policy for MA Design: Advertising Design Management is based on students having a good honours degree in a relevant subject (2.2 or above) or an equivalent standard in other qualifications approved by the University.
If you would like the opportunity to discuss any details of the course in more detail, please email Pgapply.FBL@southampton.ac.uk
Progression to this MA programme
You are able to progress to this MA programme via the University's Pre-Masters programme.
If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning .
English Language Requirements
International and EU students applying for this programme are required to have a minimum IELTS score of 6.5 with 6.0 in reading and writing and a minimum of 5.5 in speaking and listening or English language or equivalent, prior to starting the programme.
For a full list of English language tests accepted please see here
The University also runs a number of English language courses to prepare international students for study, details can be found here for more information about the WSA pre-sessionals.
This page contains specific entry requirements for this course. Find out about
entry requirements and qualifications for your country.
Typical course content
You will work in a creative environment in which students from other programmes will be studying. You will work on projects set by your discipline and be taught by staff specific to your programme. The work which you produce will be manifested through media appropriate to your discipline and you will experience workshops specific to your programme.
This programme is studied over one year full-time and is divided into five modules, two are taken in semester 1, and two in semester 2 (one of which is an optional module selected from the list below). The last module (started in semester 2) is your Final Project and continues through the summer period (semester 3).
Please note: This specification provides a concise summary of the main features of the
programme and the learning outcomes that a typical
student might reasonably be expected to achieve and demonstrate if s/he takes full advantage
of the learning opportunities that are provided.
More detailed information can be found in the programme handbook (or other appropriate guide
View the full list of course fees
Fees for postgraduate taught courses vary across the University. All fees are
listed for UK,
EU and international full-time and part-time students alphabetically by course
Explore funding opportunities
Scholarships, bursaries, sponsorships or grants may be available to support you
through your course.
Funding opportunities available to you are linked to your subject area and/or
your country of origin.
These can be from the University of Southampton or other sources.
Costs associated with this course
Students are responsible for meeting the cost of essential textbooks, and of producing such
essays, assignments, laboratory reports and dissertations as are required to fulfil the
academic requirements for each programme of study.
There will also be further costs for the following, not purchasable from the
The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.|
|Stationery||You will be expected to provide your own day-to-day stationery items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.|
|Books||Where a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source.
Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.|
|Equipment||Art equipment and materials: Drawing paper, painting materials, sketchbooks
Students on the Studio pathways will be required to purchase sketchbooks the cost of which will vary.|
|Equipment||Art equipment and materials: Fabric, thread, wool
Students taking the Studio based Fashion Design and Textile Design Pathway will be required to purchase their own materials, the cost of which will vary. A student can choose the quality.|
|Equipment||Design equipment and materials:
Standard construction/modelling materials will be provided where appropriate, unless otherwise specified in a module profile.
For customisation of designs/models calling for material other than standard construction/ modelling materials, students will bear the costs of such alternatives.|
|Printing and copying||Written coursework:
In most cases, written coursework such as essays, projects and dissertations is submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student.
The cost of photocopying will also be the responsibility of the student.
|Printing and copying||Portfolio:
Printing for the collation of a student’s portfolio will be the responsibility of the student.|
|Other||Optional visits (e.g. museums, galleries):
Some modules may include optional visits to a museum, galleries, or industry. You will normally be expected to cover the cost of travel, admission and food unless otherwise specified in the module profile.|
Free parking is not normally available on campus to students.|
|Travel||The Student’s Union provide a mini free bus service which runs every 2 hours between the Winchester Campus and the Highfield Campus.
Students are responsible for all other daily travel expenses.|
In some cases you'll be able to choose modules (which may have different costs associated
with that module) which will change the overall cost of a programme to you. Please also
ensure you read the section on additional costs in the University’s Fees, Charges and
Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.