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The University of Southampton
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Teerada Cattapan

MSc Digital Marketing, 2019

Teerada Cattapan

What made you select the University of Southampton?

2 years ago, digital marketing have been a popular topic around the world. During that time, I looked for the university where it is well-known in this area and University of Southampton is one of them.

There were several reasons why I selected University of Southampton. First, it is a top 100 world ranked university. Second, it is the best university in digital marketing area (which is true). And it is a research focused university in the UK where I can develop my research skill for my career path.

What was it like studying here?

First, the learning and teaching style. Studied in MSc Digital Marketing, we had several group assignments which we could participate in team and made a new connection with colleges. (one of them became my work college now)

Second, the atmosphere and amazing facility. My favourite place at the University of Southampton is the library. There are a lot of new and updated resource over there which I could use it for tasks. Also, lot of free area in the library where I could study.

Furthermore, a huge sport and gym.

What were your Southampton ‘highlights’ (best experiences)?

Student societies.

What did you enjoy most about your course?

I learned a lot of marketing and digital marketing theories which I had not known before.

How has your degree helped develop your career?

After I graduated, I worked as a SEO specialist for a while then become a university lecturer which my degree helps me in terms of job application. This is because my work is directly related to my degree.

What have been the highlights of your career to date?

I currently doing my research for applying Scopus Q1. If it is successfully accepted, I will share this highlighted experience again.

What tips would you give to current students looking to start a career in your sector? What could they be doing now to make themselves more employable when they graduate?

If you are studying in Digital Marketing area and want to work at marketing agency, I recommend you to try creating your website or facebook page, then try to promote it by using knowledges from the class. Then, when you apply for the job, it could be your portfolio and help you get a job easier.

If you want to work as a lecturer, I recommend you select an interested research topic or become trends. For example, online purchase behaviour, UGC, AR AI or it could be research related to metaverse. It will be interested for the interviewer who looking for new area of marketing topic.

Do you have any future ambitions?

As my current degree is master’s degree. I still looking for Ph.D. opportunity in the future.

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