Skip to main navigationSkip to main content
The University of Southampton
University of Southampton MalaysiaPostgraduate study

MSc Digital Marketing (1 year)

Develop the skills you need for a career in digital marketing on this specialist UK master’s course. Our academics combine research with expert knowledge, to incorporate the latest developments from the field into your learning. You’ll be well prepared to enter the industry, equipped with the skills that are most in demand.

  • The Top UK University in Malaysia* 
    *QS World University Rankings 2022 
  • Quality education at affordable fee. Save up to 64% of the cost of completing the same programme in the UK. 
  • Limited scholarships available 
  • Access state-of-the-art facilities, including Bloomberg Lab 
  • Accredited by the Association to Advance Collegiate Schools of Business (AACSB) 
  • Same course content and teaching quality as UK 
  • Research-led training

To Apply



  • Association to Advance Collegiate Schools of Business (AACSB)

Typical entry requirements

Selection process

Intake: September

Bachelor’s degree awarded by a recognised institution in Malaysia

CGPA 3.0 out of 4.0; 2:1 degree or equivalent qualification in relevant subjects such as (but not limited to) business, economics, management, or marketing

English Requirement

Band D - IELTS 6.5 overall, minimum 6.5 in reading and writing and 6.0 in listening and speaking (or equivalent)

Other equivalent qualifications (including international qualifications) will be considered, please contact a UoSM counsellor or your preferred agent to understand more.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Typical course content

This course is ideal if you’re a business, economics, management or marketing graduate and want to specialise in the digital marketing field. It’s also a great opportunity if you have professional experience and want to expand your knowledge to benefit your career.

Year 1

Compulsory modules

  • Customer Insight
  • Digital Analytics
  • Integrated Marketing Communication Design
  • Digital Marketing Strategy
  • Introduction to Marketing
  •  Dissertation for Marketing
  • Research Methods for Marketing
  • Marketing Practice Based Dissertation

Optional Modules

  • Digital Marketing Applications
  • Services Marketing
  •  Web Applications

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Tuition fees

Fees for postgraduate taught courses vary across the University. All fees are listed for UK, EU and international full-time and part-time students alphabetically by course name.

View the full list of course fees

Scholarships, bursaries, sponsorships or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Study locations

University of Southampton Malaysia

Malaysia campus

UoSM's new campus provides first class teaching with ample learning sp...Find out more

Share this course Share this on Facebook Share this on Twitter Share this on Weibo
Privacy Settings