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The University of Southampton
Economic, Social and Political Sciences

Marketing Executive


A marketing executive manages and controls the relationship between a product and its target demographic. Often for a product or idea to be successful it must be advertised and marketed successfully.

The role of a Marketing Executive includes forming marketing campaigns to promote a product, service or idea. Other aspects of this field including planning, advertising, PR, organising events, product development, distribution, sponsorship and research. Marketing Executives work in many different sectors, ranging from the consumer sector with both manufacturers and retail chains or within the service and public sectors.

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Skills Required:

Things to Consider:

Some evening and weekend work may arise when organising or attending events, or when working on a big marketing campaign.

The work can be stressful when meeting tight deadlines, juggling various projects at any one time and relying on external suppliers, but it can also be very rewarding. Travel within a working day can be frequent. Absence from home at night may also be occasionally required. Depending on the organisation, the role may also demand international travel.

As is often the case a candidate can increase their appeal to a potential employer by gaining relevant work experience. This could include work placements or shadowing. Some larger employers may offer students paid summer placements. Volunteering is also an effective way to gain valuable experience. Networking can also be beneficial in helping you secure a marketing position.

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