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The University of Southampton
EconomicsPart of Economic, Social and Political Science

1013 Competition Among Mass Media (M. Kwiek)

Discussion Paper 1013, "Competition Among Mass Media", by Maksymilian Kwiek

This paper investigates how mass media provide information to readers or viewers who have diverse interests. The problem of a mass medium comes from the fact that there is a constraint on how much information can be delivered. It is shown that the mass medium optimally provides information that is somewhat useful to all agents, but not perfect to anybody in particular. This benchmark model is then used to investigate competition among mass media with differentiated products. In the equilibrium of the example studied, mass media differentiate their news fully, as if they were monopolies on the subset of readers to which they tailor their news. However, prices are disciplined by competition.

Keywords: Mass media, product differentiation, news, cheap talk, quantization

JEL Classification: D83, L11, L82

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