As a Social Psychologist you will apply psychological theory of how people's thoughts, feelings and behaviour are influenced by social contexts (eg: groups and relationships). You might also study individuals' attitudes, goals, incentives and social norms.
Individuals who want to become a Social Psychologist do not have a set career pathway like the other fields of psychology. To become a Social Psychologist often involves doing research into that area.
You can take the role of...
- A lecturer
- An independent researcher for universities (publishing research in academic journals)
- Working for businesses/organisations in pin-pointing best target groups and carrying out market research
- Consultation and research for companies. This could be working as a statistician analysing and organising data sets, questionnaire development or research design
- Media consultant
My studies at Southampton have enabled me to develop skills in a whole host of areas, given me confidence in implementing these skills, and taught me to multi-task—essential in an academic job!