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The University of Southampton
Economic, Social and Political Sciences

Listen now: Politics professor debates 'nudge unit' on Radio 4 Today

Published: 3 May 2013 Origin:  Politics and International Relations

One of this government's innovations has been the creation of the behavioural insights team, otherwise known as the “nudge unit”' - its goal is to apply psychology to policy and to find ways of persuading people.

Gerry Stoker , professor of politics and governance here, along with Nick Chater, professor of behavioural science at the University of Warwick, deliberate whether it can become a profit-making mutual under plans to be launched this week.

Listen to Professor Gerry Stoker on Radio 4's Today programme (2 hours 55 minutes into the programme)

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