The University of Southampton
Southampton Business School

N500 BSc Marketing with placement year (4 years)

Master the latest digital marketing techniques and put them into practice with the professionals.

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Introducing your degree

Our marketing degrees at Southampton have been developed with practitioner input and have a strong emphasis on data and digital marketing skills. This is an area where the industry is facing significant skills shortages. We are delighted to be accredited by the UK’s leading digital and data institute (the Institute of Direct and Digital Marketing) for equipping students with professionally relevant skills.

The curriculum is designed on the basis of extensive research conducted with practitioners about graduate skills required for marketing positions, which we have termed 'the New Marketing DNA'.

Marketing activities should play a central role in delivering value to both customers and shareholders. In this context ‘marketing’ can be seen as being at the interface between the customer and the organisation – it interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisation’s response in terms of services or products to the customer. Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

Study Southampton’s BSc Marketing at SIM Global Education in Singapore.

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Overview

Our marketing degrees at Southampton have been developed with practitioner input and have a strong emphasis on data and digital marketing skills. This is an area where the industry is facing significant skills shortages. We are delighted to be accredited by the UK’s leading digital and data institute (the Institute of Direct and Digital Marketing) for equipping students with professionally relevant skills.

The BSc Marketing with Placement programme is designed to have a balance between theory and creativity it includes an integrated industrial placement in the third year. It provides students with up-to-date knowledge of marketing that is grounded in marketing theory and practice. The focus is on delivering value for both customers and shareholders using technology in both the management of customer experience and in engaging with customers through digital media. The industrial placement year will give you valuable work-related skills and enhance your job prospects.

Learning and teaching
Teaching on the BSc Marketing with Placement is based on a system of two twelve-week semesters over three terms followed by examinations at the end of each semester. You will, usually, study four modules in each semester, a total of eight modules per year. Teaching is generally by lectures and small group classes, but you may also be involved in workshops and case-study classes. Most modules have two lectures per week and one class/seminar per week or fortnight. You will, therefore, have approximately twelve hours of taught contact time per week. However, you are expected to do at least another 28 hours private study per week.

Assessment
All modules on BSc Marketing with Placement are formally examined through a variety of methods – e.g. coursework, exams, presentations either group or individual or learning logs. You must achieve a pass on your placement year to proceed to Part 3. If you fail your placement year you will be transferred onto the BSc Marketing programme.

View the programme specification for this course.

Accreditation

IDM

Due to the Institute of Direct and Digital Marketing (IDM) accreditation, students who successfully complete the BSc Marketing are eligible to sit only one additional exam at the end of their course to obtain a professional Certificate in Digital Marketing from the Institute of Direct and Digital Marketing, dramatically boosting their career prospects. In order to gain the Certificate, students must gain at least 45% in an IDM set examination. The examination is three hours long and will consist of five questions, from which the students choose three. Guidance will be given to tutors on the format of the examination. The University of Southampton will host and invigilate the examinations, return examination papers to the IDM promptly and securely for marking and abide by the IDM’S exam rules and regulations.

Students who successfully complete the Bsc Marketing or Bsc International Marketing degree only need to sit one additional exam at the end of their course to obtain a professional Certificate in Digital Marketing from the Institute of Direct and Digital Marketing, dramatically boosting their career prospects.

Programme Structure

This full time programme will normally be completed in 4 years, comprising 6 x 14-week semesters at the University of Southampton, of which there are 12 weeks of full-time taught study followed by examinations. In addition, a year (minimum 24 weeks) of industrial placement will be undertaken in an approved placement.

In the following description, the term “module” is taken to mean a discrete component of the programme with its own learning outcomes and assessment requirements. All modules are taught at the Highfield or Avenue (for optional language modules) campuses.
The taught component of the programme consists of modules worth 180 ECTS/360 CATS in total. The Southampton Business School provides all the modules, except for the option language modules, which will be delivered by the Centre for Language Study/Modern Languages in the School of Humanities.

Work placement details
This programme involves a mandatory placement year in your third year of the programme. Placements normally last 10-14 months but have an absolute minimum requirement of 32 weeks in exceptional circumstances. The placement must be relevant to the degree you are studying and provide an appropriate level of experience. The University, through existing services, will provide you with information and assistance to help you to secure an appropriate placement, however, please note, you are responsible for finding a suitable placement and if you fail to do so you will not be permitted to enter the final year of the programme. All placements must be approved by the Southampton Business School.
During the placement, you will be allocated a Placement Advisor. The role of the Advisor is to ensure that the placement provides genuine learning opportunities and to provide advice and support to both you and your employer in placement-related issues. No grades or credits are awarded for the placement module, but you must successfully pass the placement module assessment to progress to the final year.For more information visit the FBLA Placement website.

Programme Leader

Thumbnail photo of Helen Vacher

“In the autumn, I’m starting work for a market research company in London and I’m sure my experience with Renault helped me get the job. My ambition is to work abroad.”

Helen Vacher - BSc Marketing with placement

Entry Requirements

Typical entry requirements

GCSEs:
QualificationGrade
GCSEGCSE Mathematics minimum grade B and GCSE English Language minimum grade C or equivalent. If you are taking an alternative Mathematics GCSE please contact our admissions team via ugapply.FBL@southampton.ac.uk.
A Levels:
QualificationGrade
GCE A-level

AAB or ABB with A in Extended Project Qualification (EPQ)

Most subjects are acceptable with the exception of General Studies.

Restricted subjects

The School has a list of restricted subjects and two subjects on the following list can be accepted if combined with other academic subjects:

 

 

  • Applied subjects (single Applied Business & Double Applied Business are acceptable)
  • Art: including Design, Fine Art, Photography, Textiles (Product Design is acceptable)
  • Communication Studies
  • Creative Media
  • Creative Writing
  • Critical Thinking
  • Dance
  • Drama
  • Film Studies
  • Health & Social Care
  • Home Economics
  • Hospitality and Supervision
  • ICT/IT (excludes Computing & Computer Studies)
  • Leisure Studies
  • Media Studies
  • Music Technology
  • Outdoor Education
  • PE
  • Performing Arts
  • Public Services
  • Sports Studies/Science
  • Theatre Studies
  • Travel & Tourism

 

 

IB:
QualificationGrade
International Baccalaureate34 points, 17 at higher level
BTEC Level 3 Extended Diploma in Business

Distinction, Distinction, Distinction

If you are studying a Level 3 BTEC or OCR Cambridge qualification in Business then this can be accepted. However, if another subject area is being studied we would advise you to check with us prior to applying to ensure this is acceptable. A level Restricted Subjects list also applies to BTEC/OCR Cambridge Qualifications.

Contextual offers

The University of Southampton is committed to widening participation and ensuring that all students with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data supports our admissions teams to recognise a student’s potential to succeed in the context of their background and experience. Students who are highlighted in this way will be made an offer that is lower than the typical offer for that programme.

A typical contextual offer is ABB from three A levels or the equivalent from alternative qualifications (the restricted subjects above will still apply).

Please see our contextual admissions pages for more information.

International Foundation programmes

We welcome applications from overseas students offering foundation programmes with a substantial amount of academic study. Less than half the programme should be English language tuition and you will be expected to reach a high standard in your programme comparable to our A level requirements. For more details on the suitability of you programme please contact the Admissions Team at UGapply.FBL@southampton.ac.uk.

Other qualifications

We welcome students with other qualifications eg European or Welsh Baccalaureate, Scottish Advanced Highers and Irish Leaving Certificates. You will be expected to attain an equivalent standard to the A level applicant.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning. If you think this may apply to you, please contact the Faculty's Undergraduate Admissions Team.

Mature applicants

Age 21 and over: recent evidence of study in last two/three years - applicant could be interviewed.

Qualifications from other countries

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Language requirements

In accordance with University regulations, applicants whose first language is not English must provide evidence of competency in English by offering one of the recognised tests in English. Alternatively, you should supply evidence that you have undertaken formal study in English at an institution that teaches award-bearing programmes in English.

The following test scores are accepted for direct entry:

  • IELTS 6.5 overall, with a minimum of 6.0 in all bands

See a complete list of the other English language qualifications we accept.

Test results should be less than two years old at the time of expected registration at the University of Southampton and must be verified before admission.

If you do not meet the University’s English language entry requirements for direct entry onto our BSc programmes, you may be eligible to study on one of the University’s pre-sessional English language courses. For further information on these pre-sessional programmes, please visit the Centre for Language Studies website.

Selection process:

Your application will be carefully considered and we will weigh up many factors – not only your academic achievements, interests and aptitudes, but also your motivation and your academic reference.

We make our decisions in most cases on the UCAS form alone. Candidates who require special consideration (eg on grounds of age, disability or non-standard entry qualifications) may be invited for an interview.

International Foundation Year

International students who do not currently meet our entry requirements may be able to join this course on successful completion of our International Foundation Year. For more information visit the International Foundation Year course page.

Visit our International Office website or the NARIC website for further information on qualifications.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Modules

Typical course content

   

Year 1

All core and compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.

Semester One

* Students are assigned to MANG1007 or MANG1019 depending on Math entry grades. MANG1007 for GCSE Math, MANG1019 for A-Level Math.

Core
Introduction to Marketing
Compulsory
Introduction to Management

Management Analysis /Foundations of Business Analytics*

Optional
Foundations of Microeconomics
Management Analysis
Technologies that Shaped the Business World 1: Mechanical Age
Ideas that Shaped the Business World 1: Government and Society

LANGXX15 A Language Module (French/Spanish/German/Mandarin)

Year 2

All core and compulsory modules must be taken.
You must choose TWO option module [30 CATS/15 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.
If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req". Note: Pre-Req ECON means a pre-requisite of ECON1001 or ECON1003 or ECON1009. Pre-Req Maths means a pre-requisite of MANG1007, or first year ECON maths module, or Maths A Level.

Semester One
Core
Digital Marketing
Analytics for Marketing
Optional
Entrepreneurial Management
Human Resource Management
Management Ethics
International Retailing
Organisational Effectiveness

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Semester Two
Compulsory
Marketing Communications and Media Management
Services Value for Digital Managers
Business Research
Optional
European Business Environment

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Year 3

MANG2063- Business Placement-Core
This compulsory year (minimum 24 weeks) will be spent on an approved industrial placement in a business organisation. Students must pass this year according to the University’s requirements. You will be provided with a Placement Handbook, which will detail the full regulations regarding the placement. In exceptional circumstance, for example you cannot get a placement by reason of a disability, then it may be possible to undertake a suitable project that will be designed as far as possible to reflect the work based experience either for a local charity or for the University.

Year 4

All core and compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 2. If a Module has a pre - requisite [prior requirement] this will be indicated as "Pre - req".

Semester One

Note: MANG3056 Data Mining for Marketing and MANG3052 Digital Marketing: Engaging with the Customer will be Core modules for student starting in 2017/18

Compulsory
Dissertation
Customer Insight
Data Mining for Marketing
Marketing Simulation
Semester Two
Compulsory
Dissertation
Measuring Marketing Effectiveness

MANG3052 Digital Marketing: Engaging with the Customer (Pre-Req MANG2070 or MANG2039 or MANG3054)

Optional
Corporate Social Responsibility and Sustainable Business
Risk Management
Project Management
New Venture Development

A Language Module (French/Spanish/German/Mandarin)

Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

Course fees for 2017/18 full-time UK and EU undergraduate students are typically £9,250 per year. Tuition fees for international students differ between each course. Most part-time courses cost 50% of the full-time fee.

View the full list of course fees

Funding

Scholarships, bursaries or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

TypeDescription
PlacementsAccommodation Student will be expected to cover travel and accommodation costs (including the costs of travelling to interviews, which some employers may reimburse)
PlacementsInsurance If you choose to take a placement outside of the UK, you will need to pay for adequate insurance to cover both your travel and your work on placement.
PlacementsMedical Insurance If you choose to take a placement outside of the UK, you will need to pay for adequate medical insurance cover.
PlacementsTravel costs If you choose to take a placement outside of the UK you may need to pay for immunisations and vaccinations.
PlacementsImmunisation/vaccination costs For certain placements, your employer may request you undergo a Disclosure and Barring service check. Your employer may or may not pay for this.
OtherOptional Visits Some modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified in the module profile.
OtherProfessional Exams Some programmes may include a professional accreditation that will allow you to take professional exams. You will normally be expected to cover the cost of the professional exam.
EquipmentApproved Calculators Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
StationeryYou will be expected to provide your own day-to-day stationary items, e.g. pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
Printing and copyingIn most cases, written coursework such as essays; projects; dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. https://www.southampton.ac.uk/isolutions/students/printing

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at www.calendar.soton.ac.uk.

Career Opportunities

Students graduating from this BSc Marketing degree gain management roles in a wide range of private, public and third sector organisations (including social enterprises). Some students may form their own businesses on graduation, or within a few years of graduation. The intent of the programme is not to encourage too-early business formation, but to develop wider enterprise competencies that will enable employability in a range of organisations. Understanding better quality venture creation should be the result for students who choose this path.

Southampton has an enviable record for producing high-calibre graduates who move quickly into good careers soon after finishing their studies. The latest survey of Management graduates showed that 89% were employed or undertaking further study six months after graduating. Employers value the quality of our programmes and recognise the skills of our graduates. Many of our graduates go on to professional training and graduate management schemes while others begin careers in management, accounting, finance or banking.

Learning & Assessment

A. Knowledge and understanding
Having successfully completed this programme you will be able to demonstrate knowledge and understanding of:
A1. The key disciplines and functional areas which underpin management practice and the approaches of contemporary management thinking to these areas;
A2. The range of contexts in which management approaches are applied and evaluated;
A3. The range of theoretical and methodological perspectives adopted within management research, and the nature, scope and efficacy of their application within management practice;
A4. The concepts and techniques that are required for the effective implementation of the core marketing disciplines in contemporary organisations; and
A5. The decisions faced by organisations and the techniques and approaches that support the development of marketing across a broad range of functional areas.

Teaching and learning methods
You will gain understanding and knowledge of the techniques and approaches of marketing through a mixture of lectures, discussions, individual and group practical exercises, which include workshops, case studies, seminars, reading and assessed coursework.

Assessment methods
Every module is assessed, typically by a combination of examination and coursework, although some modules are examined by examination or coursework alone. Many modules will have a group work element where a group mark is awarded, but the larger percentage, or all, of a module assessment will assess the individual.

B. Subject specific intellectual and research skills
Having successfully completed this programme you will be able to:
B1. Evaluate, and apply where appropriate, standard management concepts and techniques;
B2. Assess the merits of contrasting or competing management approaches and practice and critically evaluate research in management;
B3. Select and apply tools and techniques used in marketing for approaching a particular problem, and then reflect upon the selected approach; and
B4. Think analytically, reflectively, creatively and logically, drawing on useful approaches developed in a wide range of cognate disciplines.

Teaching and learning methods
You will learn about and practice the techniques and approaches of marketing through a mixture of lectures, individual and group practical exercises, workshops, case studies and reading. Your reflective and creative skills are developed in most modules, through exercises, case studies, coursework, and discussion groups.

Assessment methods
Your ability to apply the skills you have learnt is assessed by examination and coursework.

C. Transferable and generic skills
Having successfully completed this programme you will be able to:
C1. Collect and critically evaluate quantitative and qualitative information;
C2. Communicate ideas and arguments fluently and effectively in a variety of written formats;
C3. Communicate ideas and arguments orally and through formal presentations;
C4. Work effectively in a team and recognise problems associated with team working;
C5. Understand and, where appropriate, undertake leadership skills;
C6. Apply yourself to solving complex problems;
C7. Manage yourself, time and resources effectively.

Teaching and learning methods
Skills such as oral presentation skills, negotiation, essay writing and report writing will be included (if appropriate) during the module delivery.

Assessment methods
Some modules will involve an assessed presentation, group work and practical computer work. The award of BSc requires a dissertation of up to 10,000 words. Many modules and the dissertation/project will require the use of library resources. You will be able to access all necessary electronic library resources

D. Subject specific practical skills
Having successfully completed this programme you will be able to:
D1. Develop technical, analytical and presentational skills
D2. Apply marketing concepts and evaluate them by using marketing intelligence techniques

Teaching and learning methods
You will gain an understanding, knowledge and practice of the subject specific practical skills of marketing through lectures, discussions, practical exercises, case studies, seminars, reading, and assessed work.

Assessment methods
Modules are assessed typically by a combination of coursework and examination.

Study Locations

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