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The University of Southampton
Southampton Business SchoolWho we are

Marketing Enterprise

Enterprise Engagement:

We have ongoing robust links with our industry partners and organisations. We run thriving relationships with large organisations (MNCs), such as Kantar, Samsung, British Airways, Reckitt and Benckiser, Adidas, Promega, Ericsson, YouGov, and WWF amongst others. We are strongly connected with the regional and national level SMEs, such as Clevertouch Consulting, Griffon Hoverwork Ltd., Campfire, Visit Wiltshire, Southampton FC, The Premier League, Hear & Now 365, and Dohle Yachts, among many others. Our department members work with regional councils, national governments, and public sector organisations. We engage with our partners through a variety of activities including student placements, bespoke market research, consultancy projects, collaborative research, executive training, and workshops.

Our Impact:

Our cutting-edge academic research, coupled with enterprise and other engagements, create significant impact on managerial decision-making and societal well-being. The department members have led on innovative projects, such as retailer resilience in the rural sector, food waste reduction, and understanding psychological barriers towards Covid-19 vaccination, that have helped policymakers in implementing robust interventions. Our department co-creates with Clevertouch Consulting, a Martech company, the industry-leading State of Martech Annual Report. We are part of the research on understanding trust in autonomous systems, a large UKRI-funded multidisciplinary project. The department members regularly act as advisors to a variety of local, national, and international bodies, including the Cyber Resilience Centre for Southeast UK, Chartered Association of Business Schools (CABS), Korean Scientist and Engineer Association (UK), Korean Government Support Charity (UK), and South Korea based Martech companies such as Softbridge and Synergy 21.

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