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The University of Southampton
Southampton Business SchoolWho we are

Marketing enterprise

Close links with businesses and organisations are essential to enable us to fulfil our mission to be up to date with the latest technological developments, both for education and research purposes.

In this emerging field of knowledge we have already formed links with the Institute of Direct and Digital Marketing (IDM), the Institute of Practitioners in Advertising (IPA), the British Interactive Marketing Association (BIMA), as well as a number of commercial organisations such as Dunnhumby, Sitecore, Unica, Omniture and Deloitte. We have established mutually beneficial links with a number of leading advertising agencies, such as with Starcom MediaVest (a member of the Publicis Group), with whom we are formalising our collaborative links in a number of areas.

An executive education programme has been developed to allow marketing executives to gain a grounding in marketing applications of DIDM technology. The department offers a ‘top up’ MSc programme in digital marketing for holders of the IDM Diploma, which is directly promoted by the IDM.

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