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Southampton Business SchoolWho we are

Digital and Data Driven Marketing

Our Undergraduate Marketing programme is ranked 3rd out of 81 marketing departments across the UK (Complete University Guide 2020).

The recent marketing revolution led by digital technologies has created new challenges as well as opportunities for organisations, students and academics. At Southampton Business School, department of Digital and Data-Driven Marketing staff focus on real-life and contemporary marketing challenges in advertising, branding, consumer behaviour, digital and social media marketing, international marketing, relationship marketing, retailing and marketing strategy within B2C, B2B and C2C contexts. Our expert researchers employ sectoral lenses that include small and large enterprises, for-profit and not-for-profit organizations, to understand how technologies and innovative developments enhance customer experience, boost firm performance, and contribute to societal well-being. Our research enables local, regional, national and global organizations in tackling the current and future marketing challenges.

The Marketing department at Southampton Business School specialises in innovative research-led academic curriculum, and is consistently recognised in the UK as being at the forefront of delivering specialist marketing courses. For example, we are the first UK HE institution to offer MSc Marketing Analytics. We attract high calibre students and offer them a great student experience throughout their academic journey. The courses are delivered by internationally renowned subject leaders and award-winning academics. Our teaching balances delivery of cutting-edge knowledge with development of skills relevant for the present and future marketplace and is reflected in the high demand for our graduates for corporate placements and employment.

In the Digital and Data Driven Marketing department, we strive to harness and augment our expertise in the broader area of learning, research and knowledge transfer relating to digital economy at the University of Southampton.

Our aims

The department aims to excel in the following key areas:

Research

Research

Learn about our academics' active role in research in the marketing discipline.

Postgraduate programmes

Education

Find out about our leading-edge programmes and modules in digital marketing at postgraduate and undergraduate level.

Enterprise

Enterprise

Find out about our close links with businesses and organisations, which keep us up to date with technological developments.

Staff list

Staff

View our staff list.

Head of Digital and Data Driven Marketing

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