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The University of Southampton
Southampton Business SchoolWho we are

Digital and Data Driven Marketing

Our Marketing programmes are ranked 3rd out of 81 marketing departments across the UK (Complete University Guide 2020)

From social media to loyalty schemes; the digital marketing revolution has brought new challenges for academic and practitioners. Southampton Business School researchers focus on the challenges of the digital economy to understand how technologies and innovative developments enhance customer experience, boost firm performance and contribute to social-economic well-being.

Marketing at Southampton Business School specialises in the development of an innovative research-led curriculum, which is recognised in the UK to be at the forefront of the field. For example, it is the first UK institution to offer MSc Marketing Analytics.

Within the Digital and Data Driven Marketing, we capture this expertise along with the broader expertise with the University of Southampton in relation to the digital economy, to build a group of academics with an unparalleled focus on digital and data-driven marketing.

Our aims and objectives are:



Learn about our academics' active role in research in the marketing discipline.

Postgraduate programmes


Find out about our leading-edge programmes and modules in digital marketing at postgraduate and undergraduate level.



Find out about our close links with businesses and organisations, which keep us up to date with technological developments.

Staff list


View our staff list.

Head of Digital and Data Driven Marketing

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