The University of Southampton
Southampton Business School

N100 BSc Business Analytics (3 years)

Making sense of data. Learn the mathematical and computational skills needed for decision making informed by data analysis.

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Introducing your degree

This course structure is consistent with other undergraduate programmes in the pathway portfolio. You will study eight modules in each year of the degree, divided equally between the semesters. In the first year of your study (Part 1), you will study a common year to gain a basic overview of analytical techniques, skills, theory and knowledge relevant to a business degree. In the second year (Part 2), the programme will provide intermediate level training in SAS, the widely used analytic software packages in the industry, which will be used for performing computations and analysis in the majority of the courses that follow. You will also learn forecasting methods and simulation techniques. You will be able to choose two optional modules in each semester of Part 2 to broaden your horizons. Basics of data mining and knowledge management as well as some advanced topics in analytics and optimisation will be taught in the third year (Part 3), along with a double-weighted project. The project will run in a more structured way compared to other dissertations as it will be data-driven and involves applying the knowledge and skills developed on the programme. You can also take one optional module in each semester of Part 3.



What is this? (More Information) This information is based on historical data and may have been aggregated. Find out more.

This course is part of Southampton Business School’s undergraduate management portfolio. The portfolio is a collection of dynamic and innovative programmes that seek to provide you with theoretical and practical insight into past, current and future business issues. The portfolio engages with contemporary global issues and provides you with the opportunity to develop your business skills to ensure you are well equipped to enter industry, and ultimately lead organisations in the future. The portfolio’s programmes share a common year to introduce you to core skills, analytical techniques, theories and perspectives. You then have the flexibility to select one of our leading programmes and to specialise in subjects of your interest which will enable you to follow your chosen career path.

Business analytics is a relatively new discipline that helps organisations make sense of the huge amount data that is being collected through a variety of sources such as web and social media. It uses a combination of mathematics and data analysis techniques to uncover information in the data, enabling organisations to improve their operational efficiency and customise their products, services, and their prices based on customers’ priorities.

Hence, if you like maths, are interested in web and social media and would like to know how to use them to create value, this is the right programme for you. Many companies have already felt the need for business analytics and are recruiting people with the right skills; many more will follow. As such, there are high employability prospects for business analytics graduates.

This three year programme will train you in using traditional and contemporary data management systems, in particular the widely used analytics package SAS, and give you the mathematical skills needed for decision making informed by data analysis. You will also learn a range of qualitative skills required for successful problem formulation and problem solving as well as strategy implementation. Due to the strong links that the management science group has with private and public organisations, the modules have strong practical focus, often using real case studies and databases.

View the programme specification for this course.

To Apply

All applications, whether UK, EU or overseas, must go through UCAS (The Universities and Colleges Admissions Service). Its address is: Rosehill, New Barn Lane, Cheltenham, Gloucestershire, GL52 3LZ, England. Applications should be made online via the UCAS website.

Entry Requirements

Typical entry requirements

GCSEGCSE Mathematics minimum grade B and GCSE English Language minimum grade C or equivalent. If you are taking an alternative Mathematics GCSE please contact our admissions team via
A Levels:
GCE A-level


AAB or ABB with A in Extended Project Qualification (EPQ)

Most subjects are acceptable with the exception of General Studies.

Restricted subjects

The School has a list of restricted subjects and one subject on the following list can be accepted if combined with other academic subjects:


  • Applied subjects (single Applied Business & Double Applied Business are acceptable)
  • Art: including Design, Fine Art, Photography, Textiles (Product Design is acceptable)
  • Communication Studies
  • Creative Media
  • Creative Writing
  • Critical Thinking
  • Dance
  • Drama
  • Film Studies
  • Health & Social Care
  • Home Economics
  • Hospitality and Supervision
  • ICT/IT (excludes Computing & Computer Studies)
  • Leisure Studies
  • Media Studies
  • Music Technology
  • Outdoor Education
  • PE
  • Performing Arts
  • Public Services
  • Sports Studies/Science
  • Theatre Studies
  • Travel & Tourism



International Baccalaureate34 points, 17 at higher level
BTEC Level 3 Extended Diploma in Business


Distinction, Distinction, Distinction

If you are studying a Level 3 BTEC or OCR Cambridge qualification in Business then this can be accepted. However, if another subject area is being studied we would advise you to check with us prior to applying to ensure this is acceptable. A level Restricted Subjects list also applies to BTEC/OCR Cambridge Qualifications.


Contextual offers

The University of Southampton is committed to widening participation and ensuring that all students with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data supports our admissions teams to recognise a student’s potential to succeed in the context of their background and experience. Students who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

A typical contextual offer is ABB from three A levels or the equivalent from alternative qualifications (the restricted subjects above will still apply).

Please see our contextual admissions pages for more information.

International Foundation programmes

We welcome applications from overseas students offering foundation programmes with a substantial amount of academic study. Less than half the programme should be English language tuition and you will be expected to reach a high standard in your programme comparable to our A level requirements. For more details on the suitability of you programme please contact the Admissions Team at

Other qualifications

We welcome students with other qualifications eg European or Welsh Baccalaureate, Scottish Advanced Highers and Irish Leaving Certificates. You will be expected to attain an equivalent standard to the A level applicant.

If you have professional experience, or credit through prior learning at another institution, you may be eligible to use this experience against some of the programme requirements for period of study. You will need to present evidence that you have met the learning outcomes of the programme. Full details can be found in the University’s Policy on the Recognition of Prior Learning. If you think this may apply to you, please contact the Faculty's Undergraduate Admissions Team.

Mature applicants

Age 21 and over: recent evidence of study in last two/three years - applicant could be interviewed.

Qualifications from other countries

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.

Language requirements

In accordance with University regulations, applicants whose first language is not English must provide evidence of competency in English by offering one of the recognised tests in English. Alternatively, you should supply evidence that you have undertaken formal study in English at an institution that teaches award-bearing programmes in English.

The following test scores are accepted for direct entry:

  • IELTS 6.5 overall, with a minimum of 6.0 in all bands

For a complete list of the other English language qualifications accepted click here.

Test results should be less than two years old at the time of expected registration at the University of Southampton and must be verified before admission. 

If you do not meet the University’s English language entry requirements for direct entry onto our BSc programmes, you may be eligible to study on one of the University’s pre-sessional English language courses. For further information on these pre-sessional programmes, please visit the Centre for Language Studies website.

Selection process:

Your application will be carefully considered and we will weigh up many factors – not only your academic achievements, interests and aptitudes, but also your motivation and your academic reference.

We make our decisions in most cases on the UCAS form alone. Candidates who require special consideration (eg on grounds of age, disability or non-standard entry qualifications) may be invited for an interview.

International Foundation Year

International students who do not currently meet our entry requirements may be able to join this course on successful completion of our International Foundation Year. Find out more about the Foundation Year.

Visit our International Office website or the NARIC website for further information on qualifications.

This page contains specific entry requirements for this course. Find out about equivalent entry requirements and qualifications for your country.


Typical course content



Year 1

Semester One

Either MANG1019 Foundations of Business Analytics OR MANG1007 Management Analysis (if no A level Maths)

Ideas that Shaped the Business World 1: Government and Society
Financial Accounting 1

Year 2

Semester One

MANG2062 SAS Base Programming (Req MANG1022 and [MANG1019 or MANG1007])

SAS Base Programming

MANG2006 Principles and Practice of Management Science (Req MANG1019 or Maths/MANG1007)

Principles and Practice of Management Science

Choose 15 ECTS (30 CATS)

Financial Management
Digital Business Models

COMP1202 Programming 1

LANGXX15 A Language Module or UOSMXXXX

Semester Two
Business Forecasting
Business Simulation

Choose 15 ECTS (30 CATS)

Problem Structuring Methods
Operations Management
Innovation, Technology and the Environment

COMP1206 Programming II (Req COMP1202) or COMP1056 Web Design


Please note: This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he takes full advantage of the learning opportunities that are provided. More detailed information can be found in the programme handbook (or other appropriate guide or website).

Fees & funding

Tuition fees

Course fees for 2017/18 full-time UK and EU undergraduate students are typically £9,250 per year. Tuition fees for international students differ between each course. Most part-time courses cost 50% of the full-time fee.

View the full list of course fees


Scholarships, bursaries or grants may be available to support you through your course. Funding opportunities available to you are linked to your subject area and/or your country of origin. These can be from the University of Southampton or other sources.

Explore funding opportunities

Costs associated with this course

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

There will also be further costs for the following, not purchasable from the University:

BooksWhere a module specifies core texts these should generally be available on the reserve list in the library. However, due to demand, students may prefer to buy their own copies. These can be purchased from any source. Some modules suggest reading texts as optional background reading. The library may hold copies of such texts, or alternatively you may wish to purchase your own copies. Although not essential reading, you may benefit from the additional reading materials for the module.
StationeryYou will be expected to provide your own day-to-day stationery items, (eg pens, pencils, notebooks, etc). Any specialist stationery items will be specified under the Additional Costs tab of the relevant module profile.
OtherApproved calculators: Candidates may use calculators in the examination room only as specified by the University and as permitted by the rubric of individual examination papers. The University approved models are Casio FX-570 and Casio FX-85GT Plus. These may be purchased from any source and no longer need to carry the University logo.
Printing and copyingIn most cases, written coursework such as essays, projects or dissertations are submitted online and by hard copy. The costs of printing a hard copy for submission of such coursework will be the responsibility of the student. The cost of photocopying will also be the responsibility of the student. For information about University printing costs visit:
TravelSome modules may include optional visits. You will normally be expected to cover the cost of travel and admission, unless otherwise specified in the module profile.

In some cases you'll be able to choose modules (which may have different costs associated with that module) which will change the overall cost of a programme to you. Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

Career Opportunities

The career opportunities are wide and varied in this discipline, covering almost any organisation that is investing in data and data usage. In addition, many consultancy companies and government agencies need competent business analysts. Considering the shortage of skilled workers in the area of business analysis in the UK and internationally, it is expected that students will be attracted by industry soon after graduation.

Learning & Assessment

Study Locations

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