Marketing with Study Abroad Year (BSc)

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

This degree programme is made up of 4 years, with the study abroad segment taking place in year 3.

Compulsory modules will give you a thorough grounding in the theory and practice of marketing. Your A level results will determine which core or compulsory modules you'll need to take.

You can also choose from a range of optional modules to reflect your personal interests or future career options. These include commercial law, management ethics and successful decision-making.

You can broaden your studies by choosing:

• interdisciplinary modules
• language modules

You do not need to select your modules when you apply. Your academic tutor will help you to customise your course.

Year 1 overview

Modules in year 1 will introduce you to the key concepts and techniques in marketing and business analytics, as well as related areas of business and management.

Optional modules this year cover subjects such as microeconomics and digital technologies.

Year 2 overview

You'll develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. Previous students have run campaigns to promote local businesses, family firms and University events.

Optional subject areas include entrepreneurial management and successful decision making.

Year 3 overview

You'll take part in a mandatory study abroad year in year 3. This takes place at one of our International partner HE Institutions, which have been selected to reflect excellent reputation in education.

You will be taught in English but may choose to study a language in Year 2 of your programme to allow for better communication whilst studying abroad.  You will be provided with an International Student Placement Handbook, which will detail the full regulations regarding the placement. 

The study abroad is an assessed component of your programme, which means you are required to pass the equivalent of 45ECTS/90CATS in order to pass the year of study abroad. 

Any marks achieved whist on the year abroad are not used in the calculation of the degree classification, although the Year Abroad must be passed to be awarded the programme with Study Abroad. If you do not pass this component you will be transferred onto the 3 year programme. 

Year 4 overview

You'll demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice. A module on business research will give you the skills you need in this extended writing task. You'll be closely supervised by one of our academics.

You'll also have the chance to take part in an online marketing exercise. Working in small groups, you'll be asked to select a product or service, develop a pricing strategy, design and implement a marketing strategy, and evaluate the results.

Want more detail? See all the modules in the course.

The learning activities for this course include the following:

• lectures
• classes and tutorials
• coursework
• individual and group projects
• independent learning (studying on your own)

Course leader

Hongfei Liu is the course leader.

You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market.

You'll be prepared for roles such as:

• marketing manager
• digital account manager
• brand manager
• social media manager
• consumer data analyst
• marketing consultant

Companies our graduates have gone on to work for include:   

• Publicis
• Kantar
• Sony Pictures
• Ogilvy

Careers services at Southampton

Tuition fees

Fees for a year's study:

• UK students pay £9,250.
• This course is not available to EU and international students.

What your fees pay for

Your tuition fees pay for the full cost of tuition and all examinations.

Find out how to:

• pay your tuition fees

• calculate your student finances

Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:

• accommodation costs

• living costs

• budgeting advice

Bursaries, scholarships and other funding

If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.

If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.

Get in touch for advice about student money matters.

Scholarships and grants

You may be able to get a scholarship or grant to help fund your studies.

We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.

Support during your course

The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.

Funding for EU and international students

Find out about funding you could get as an international student.

When you apply use:

• UCAS course code: N502
• UCAS institution code: S27

Apply for 2023 entry

What happens after you apply?

We will assess your application on the strength of your:

• predicted grades
• academic achievements
• personal statement
• academic reference

We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.

Equality and diversity

We treat and select everyone in line with our Equality and Diversity Statement.

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000