About this course
Explore marketing techniques for the digital age. You'll learn how to integrate recent developments in big data with traditional approaches. You'll also gain practical experience whilst spending a year abroad studying at one of our international partner institutions.
Ranked 11th in the Complete University Guide 2026, this course will allow you to:
- spend a year studying abroad, with the opportunity to learn new skills and enhance your employability
- get hands-on experience by running real digital campaigns for organisations
- benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
- learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
- develop an understanding of how to measure the success of marketing efforts in different types of companies
- get skills in related topics such as accounting, analytics and strategy
- learn how to use the latest marketing software and tools
The study abroad year is a unique opportunity to experience another culture, improve your language skills and enhance your CV.
We regularly review our courses to ensure and improve quality. This course may be revised as a result of this. Any revision will be balanced against the requirement that the student should receive the educational service expected. Find out why, when, and how we might make changes.
Our courses are regulated in England by the Office for Students (OfS).
Course location
This course is based at Highfield.
Awarding body
This qualification is awarded by the University of Southampton.
Download the Course Description Document
The Course Description Document details your course overview, your course structure and how your course is taught and assessed.
Entry requirements
For Academic year 202526
A-levels
AAA
A-levels additional information
Excluded subjects are General Studies.
The below subjects are considered as restricted. This means that we can accept two subjects from the following list if combined with other academic subjects:
Applied subjects, Art (including Design, Fine Art, Photography, Textiles), Communication Studies, Communication and Culture, Creative Media, Creative Writing, Critical Thinking, Dance, Drama, Film Studies, Health & Social Care, Home Economics, Hospitality and Supervision, ICT/IT Leisure Studies, Media Studies, Music Technology, Outdoor Education, PE, Performing Arts, Public Services, Sports Studies/Science, Theatre Studies, Travel & Tourism, World Development.
Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: AAB and grade A in the EPQ
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Diploma
Pass, with 36 points overall with 18 points at Higher Level
International Baccalaureate Diploma additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
RQF BTEC
D in the Business BTEC National Extended Certificate plus AA from two A levels
DD in the Business BTEC National Diploma plus A grade from one A-level
DDD in the Business BTEC National Extended Diploma
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Additional information
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
QCF BTEC
D in the Business BTEC Subsidiary Diploma plus AA from two A levels
DD in the Business BTEC Diploma plus A grade from one A-level
DDD in the Business BTEC Extended Diploma
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which all must be at Distinction
Access to HE additional information
Offers typically exclude Social Care/Healthcare pathways
Access Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H1 H1 H2 H2 H2 H2
Irish certificate additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
Irish Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
D3 D3 D3 in three Principal subjects
Cambridge Pre-U additional information
Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer but care must be taken with subjects when combining qualifications. As per our A level restricted subjects, we can only accept one restricted subject.
Cambridge Pre-U Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Welsh Baccalaureate
AAA from 3 A levels or AA from two A levels and A from the Advanced Welsh Baccalaureate Skills Challenge Certificate
Welsh Baccalaureate additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
T-Level
We will accept the following T levels in Management Admin, Finance, Accounting. The requirements are A in Core, Distinction in Specialism and Distinction Overall.
Additional information
You will still need GCSE 6/B in Maths alongside the T level qualification.
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *).
* We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business.
Please note we can only accept grade 6 in GCSE mathematics if you are studying BTEC qualifications.
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English is not your first language, you must show that you can use English to the level we require. Visit our English language pages to find out which qualifications we accept and how you can meet our requirements.
If you are taking the International English Language Testing System (IELTS), you must get at least the following scores:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
If you do not meet the English language requirements through a test or qualification, you may be able to meet them by completing one of our pre-sessional English programmes before your course starts.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
- our Ignite your Journey scheme for students living permanently in the UK (including residential summer school, application support and scholarship)
- skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Mature applicants
We welcome applications from learners of all ages. Students who are aged 21 and over at the start of their undergraduate course are defined as mature by the University of Southampton. We take a holistic assessment of the application looking for academic ability and commitment to study. Typical entry requirements, which may vary from discipline to discipline, includes for example, evidence of recent formal academic qualifications or professional qualifications, relevant work experience or volunteering. You may also be invited to attend an interview with an Admissions Tutor. For some degree programmes, there may also be a Professional, Statutory and Regulatory Body (PSRB) requirement. We accept many different academic qualifications. For more information, please contact the Admissions Team.
For Academic year 202627
A-levels
AAA
A-levels additional information
Excluded subjects are General Studies.
The below subjects are considered as restricted. This means that we can accept two subjects from the following list if combined with other academic subjects:
Applied subjects, Art (including Design, Fine Art, Photography, Textiles), Communication Studies, Communication and Culture, Creative Media, Creative Writing, Critical Thinking, Dance, Drama, Film Studies, Health & Social Care, Home Economics, Hospitality and Supervision, ICT/IT Leisure Studies, Media Studies, Music Technology, Outdoor Education, PE, Performing Arts, Public Services, Sports Studies/Science, Theatre Studies, Travel & Tourism, World Development.
Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects
A-levels with Extended Project Qualification
If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: AAB and grade A in the EPQ
A-levels contextual offer
We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Diploma
Pass, with 36 points overall with 18 points at Higher Level
International Baccalaureate Diploma additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
International Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
International Baccalaureate Career Programme (IBCP) statement
Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
BTEC
RQF BTEC
D in the Business BTEC National Extended Certificate plus AA from two A levels
DD in the Business BTEC National Diploma plus A grade from one A-level
DDD in the Business BTEC National Extended Diploma
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Additional information
BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.
QCF BTEC
D in the Business BTEC Subsidiary Diploma plus AA from two A levels
DD in the Business BTEC Diploma plus A grade from one A-level
DDD in the Business BTEC Extended Diploma
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Access to HE Diploma
60 credits with a minimum of 45 credits at Level 3, of which all must be at Distinction
Access to HE additional information
Offers typically exclude Social Care/Healthcare pathways
Access Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Irish Leaving Certificate
Irish Leaving Certificate (first awarded 2017)
H1 H1 H2 H2 H2 H2
Irish certificate additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
Irish Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Scottish Qualification
Offers will be based on exams being taken at the end of S6. Subjects taken and qualifications achieved in S5 will be reviewed. Careful consideration will be given to an individual’s academic achievement, taking in to account the context and circumstances of their pre-university education.
Please see the University of Southampton’s Curriculum for Excellence Scotland Statement (PDF) for further information. Applicants are advised to contact their Faculty Admissions Office for more information.
Cambridge Pre-U
D3 D3 D3 in three Principal subjects
Cambridge Pre-U additional information
Cambridge Pre-U's can be used in combination with other qualifications such as A Levels to achieve the equivalent of the typical offer but care must be taken with subjects when combining qualifications. As per our A level restricted subjects, we can only accept one restricted subject.
Cambridge Pre-U Offer Contextual
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
Welsh Baccalaureate
AAA from 3 A levels or AA from two A levels and A from the Advanced Skills Baccalaureate Wales
Welsh Baccalaureate additional information
Some subjects are excluded and restricted - please check the subjects listed under the A level section which also applies to all qualifications.
Welsh Baccalaureate contextual offer
We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.
T-Level
We will accept the following T levels in Management Admin, Finance, Accounting. The requirements are A in Core, Distinction in Specialism and Distinction Overall.
Additional information
You will still need GCSE 6/B in Maths alongside the T level qualification.
Other requirements
GCSE requirements
Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *).
* We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business.
Please note we can only accept grade 6 in GCSE mathematics if you are studying BTEC qualifications.
Find the equivalent international qualifications for our entry requirements.
English language requirements
If English is not your first language, you must show that you can use English to the level we require. Visit our English language pages to find out which qualifications we accept and how you can meet our requirements.
If you are taking the International English Language Testing System (IELTS), you must get at least the following scores:
IELTS score requirements
- overall score
- 6.5
- reading
- 6.0
- writing
- 6.0
- speaking
- 6.0
- listening
- 6.0
If you do not meet the English language requirements through a test or qualification, you may be able to meet them by completing one of our pre-sessional English programmes before your course starts.
You might meet our criteria in other ways if you do not have the qualifications we need. Find out more about:
- our Ignite your Journey scheme for students living permanently in the UK (including residential summer school, application support and scholarship)
- skills you might have gained through work or other life experiences (otherwise known as recognition of prior learning)
Find out more about our Admissions Policy.
Mature applicants
We welcome applications from learners of all ages. Students who are aged 21 and over at the start of their undergraduate course are defined as mature by the University of Southampton. We take a holistic assessment of the application looking for academic ability and commitment to study. Typical entry requirements, which may vary from discipline to discipline, includes for example, evidence of recent formal academic qualifications or professional qualifications, relevant work experience or volunteering. You may also be invited to attend an interview with an Admissions Tutor. For some degree programmes, there may also be a Professional, Statutory and Regulatory Body (PSRB) requirement. We accept many different academic qualifications. For more information, please contact the Admissions Team.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
Course structure
This degree programme is made up of 4 years, with the study abroad segment taking place in year 3.
Compulsory modules will give you a thorough grounding in the theory and practice of marketing. Your A level results will determine which core or compulsory modules you'll need to take.
You can also choose from a range of optional modules to reflect your personal interests or future career options. These include commercial law, management ethics and successful decision-making.
You can broaden your studies by choosing:
You do not need to select your modules when you apply. Your academic tutor will help you to customise your course.
Year 1 overview
Modules in year 1 will introduce you to the key concepts and techniques in marketing and business analytics, as well as related areas of business and management.
Optional modules this year cover subjects such as microeconomics and digital technologies.
Year 2 overview
You'll develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. Previous students have run campaigns to promote local businesses, family firms and University events.
Optional subject areas include entrepreneurial management and successful decision making.
Year 3 overview
You'll take part in a mandatory study abroad year in year 3. This takes place at one of our International partner HE Institutions, which have been selected to reflect excellent reputation in education.
You will be taught in English but may choose to study a language in Year 2 of your programme to allow for better communication whilst studying abroad. You will be provided with an International Student Placement Handbook, which will detail the full regulations regarding the placement.
The study abroad is an assessed component of your programme, which means you are required to pass the equivalent of 45ECTS/90CATS in order to pass the year of study abroad.
Any marks achieved whist on the year abroad are not used in the calculation of the degree classification, although the Year Abroad must be passed to be awarded the programme with Study Abroad. If you do not pass this component you will be transferred onto the 3 year programme.
Year 4 overview
You'll demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice. A module on business research will give you the skills you need in this extended writing task. You'll be closely supervised by one of our academics.
You'll also have the chance to take part in an online marketing exercise. Working in small groups, you'll be asked to select a product or service, develop a pricing strategy, design and implement a marketing strategy, and evaluate the results.
Want more detail? See all the modules in the course.
Modules
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand. Find out why, when and how we might make changes.
For entry in academic year 2025 to 2026
Year 1 modules
You must study the following modules in year 1:
Introduction to Accounting and Finance
The course seeks to provide an introductory, but comprehensive overview of financial accounting, management accounting, and financial management to non-specialist students. The course is delivered with particular emphasis on helping students of management...
Introduction to Management
This module provides you with a broad view on key management related topics. It also provides a chance for you to gain hands-on experience on teamwork through preparation and delivery of a group presentation as part of the module assessment. The lectures ...
Introduction to Marketing for Accounting and Finance
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples a...
Marketing Strategy
The module considers strategic marketing decisions and their implications for organisations in regard to achieving their goals and objectives. It focuses on employing a market-led strategic approach to decision making through providing value to customers ...
You must also choose from the following modules in year 1:
Analytics Implementation I: Spreadsheets and Databases
This course provides essential knowledge and skills required to support students’ future learning in future data analytic modules. Without prerequisite knowledge in data analytics, this module will cover spreadsheet analytics and relational database t...
Commercial Law
The purpose of the module is to provide a general overview of law relevant to students working in business and finance. The course provides an introduction to law, before focusing in more depth on areas of Contract Law and Tort Law. There is then an intro...
Digital Technologies in Business
Digital technologies ranging from the Internet to cloud computing, artificial intelligence, etc. are often not just a key part of organisational operations; they also create opportunities for developing new digital businesses and their applications can ha...
Foundations of Business Analytics
Business analytics is closely related to management science and operational research. It refers to the use of statistical methods and models as well as empirical data to support the process of making business decisions. This module provides general knowle...
Ideas that Shape the Contemporary World - Work, Change and Organisations
This module helps you to build an intellectual foundation to business as a field of inquiry. The module links big topics to the everyday workings of organisations and individuals. You will locate the emergence of business, management, and the modern world...
Management Analysis
Management Analysis seeks to develop and enhance the basic mathematics and statistics knowledge and skills that are relevant to decision making in organisations. Management Analysis is a comprehensive module. It covers a wide range of fundamental quantita...
Year 2 modules
You must study the following modules in year 2:
Consumer Behaviour
Marketing raises many problems about how consumers buy and use products and how they react to marketing interventions. This module is concerned with evidence from research and theory about issues relating to consumer behaviour, and its application to mar...
Digital Marketing
Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication proc...
Entrepreneurial Marketing
This module focuses on creative, innovative and cost effective marketing strategies for new and growing small and medium-sized enterprises (SMEs) and larger entrepreneurial firms; including entrepreneurial decision making in terms of seeking and recognisi...
Foundations of Marketing Analytics
This module introduces some key concepts about the use of some basic statistical and analytical techniques within the marketing context. Students will learn through a combination of lectures, group work, practical (computer-lab) sessions (where needed), a...
Marketing Communications and Media Management
In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative app...
Marketing Research
This module aims to provide opportunities for you to develop an understanding of marketing research in theory and practice. There are two broad objectives: (1) to enhance your knowledge of the research process and increase your awareness regarding the...
You must also choose from the following modules in year 2:
Entrepreneurial Management
The aim of the course unit is to introduce students to the process of entrepreneurship and to the nature of entrepreneurial opportunity. You will explore the unique challenges that entrepreneurs face in identifying opportunity, creating new ideas and vali...
Human Resource Management
This module concerns issues in human resource management and organisational design. These are what ultimately implement the firm’s strategy. Although many organisations recognise the importance of managing the work force effectively and even "know" what a...
Making Successful Decisions
This module considers the generic aspects of decision processes that take place at individual and organisational levels and demonstrates how various lines of enquiry and analytical techniques can help achieve better quality decisions. It draws sharp atten...
Management Ethics
This module discusses issues related to business ethics. It covers philosophical foundations of ethical theories, and applications of ethical theory to real-life case studies and hypothetical dilemmas. It also discusses causes and consequences of unethica...
Prescriptive Analytics II: Simulation Business
MANG2089 introduces simulation. As an experimental technique, simulation is one the most widely used modelling techniques. This is because, unlike optimising techniques such as queuing theory, it requires few assumptions. As a result, analysts use it to s...
Sustainable Marketing
Year 3 modules
During this year of the course there are no modules to study.
Year 4 modules
You must study the following modules in year 4:
Advanced Digital Marketing
This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with an emphasis on the managerial implications of evolving business models and the associated new marketing applications. S...
Advanced Marketing Analytics
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data analytics techniques and advance...
Customer Insight
This module will clarify the links between: identifying characteristics of consumers that can be measured or understood; the methods to measure or understand those characteristics; and how such measurements and understanding support marketing decision-mak...
Measuring Marketing Effectiveness
In the contemporary business environment, data-based marketing is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performa...
Strategic Brand Management
This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a c...
You must also choose from the following modules in year 4:
Advanced Marketing Project
The Marketing Practice-Based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem that involves an independent investigation. This module focuses on offering...
Corporate Social Responsibility and Sustainable Business
This module covers the development of the concept and the meaning of the term corporate social responsibility (CSR) and sustainable business (SB); how CSR and SB models are being implemented in today’s corporations, its impact and likely future directions...
New Venture Development
This module provides you with practical skills and knowledge which are important in developing a new venture. The module will assist you in identifying opportunities to exploit, how to establish a business model and how to protect intellectual property. Y...
Project Management
Project management is an integrated approach to achieve non-routine business objectives. This module aims to introduce the ideas, techniques and tools of project management as used in practice. Students will be equipped with both knowledge and underst...
Risk Management
This is a holistic module because it emphasises that its constituent topics dealing with diverse aspects of risk management are highly interconnected. Mastery of the subject is conceived as requiring a strong understanding of these interconnections. For e...
Learning and assessment
The learning activities for this course include the following:
- lectures
- classes and tutorials
- coursework
- individual and group projects
- independent learning (studying on your own)
Academic support
You’ll be supported by a personal academic tutor and have access to a senior tutor.
Course leader
Augustine Peprah is the course leader.
Careers and employability
Employability skills
This degree will allow you to develop and evidence subject-specific and targeted employability skills. This includes the required skill set for a range of future careers, further study, or starting your own business.
The skills you can expect to focus on and gain from this course include:
- Research
- Critical thinking
- Commercial awareness
- Self-management
- Confidence
- Communication
- Teamwork
- Creativity
- Networking
- Adaptability
- Problem solving
- Resilience
The employability and enterprise skills you'll gain from this course are reflected in the Southampton skills model. When you join us you'll be able to use our skills model to track, plan, and benefit your career development and progress.
Download skills overview
Career pathways
Graduates commonly work in a range of organisations or sectors including:
Specialist marketing, advertising and PR agencies,
Marketing departments within other organisations in all sectors.
- Advertising account executive
- Advertising art director
- Digital marketer
- Market researcher
- Marketing executive
- Media buyer
- Sales promotion account executive
- Social media manager
- Public relations officer
- Fundraiser
- Business adviser
- Business development manager
- Digital copywriter
- Event manager
- Product manager
- Retail merchandiser
- Talent agent
- UX designer
- Web content manager
- SEO specialist
- Marketing executive
- Account manager
- Project manager
- Teacher
- Application engineer
- Brand marketing manager
- Digital Marketing consultant
- Digital research manager
- Marketing strategist
- Media planner
Job prospects for BSc Marketing with Study Abroad Year graduates
*Example graduate job titles and job prospect statistics taken from The Graduate Outcomes Survey, which gathers information about the activities and perspectives of graduates 15 months after finishing their course.
Work experience opportunities
Choosing to do work experience is a great way to enhance your employability, build valuable networks, and evidence your potential. Learn about the different work and industry experience options at Southampton.
Careers services and support
We are a top 20 UK university for employability (QS Graduate Employability Rankings 2022). Our Careers, Employability and Student Enterprise team will support you. This support includes:
- work experience schemes
- CV and interview skills and workshops
- networking events
- careers fairs attended by top employers
- a wealth of volunteering opportunities
- study abroad and summer school opportunities
We have a vibrant entrepreneurship culture and our dedicated start-up supporter, Futureworlds, is open to every student.
Your career ideas and graduate job opportunities may change while you're at university. So it is important to take time to regularly reflect on your goals, speak to people in industry and seek advice and up-to-date information from Careers, Employability and Student Enterprise professionals at the University.
Fees, costs and funding
Tuition fees
Fees for a year's study:
- UK students pay £9,535.
- EU and international students pay £23,400.
What your fees pay for
Your tuition fees pay for the full cost of tuition and standard exams.
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Accommodation and living costs, such as travel and food, are not included in your tuition fees. There may also be extra costs for retake and professional exams.
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Bursaries, scholarships and other funding
If you're a UK or EU student and your household income is under £36,200 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.
If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.
Get in touch for advice about student money matters.
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You may be able to get a scholarship or grant to help fund your studies.
We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.
Support during your course
The Student Hub offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.
Funding for EU and international students
Find out about funding you could get as an international student.
How to apply
What happens after you apply?
We will assess your application on the strength of your:
- predicted grades
- academic achievements
- personal statement
- academic reference
We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.
Equality and diversity
We treat and select everyone in line with our Equality and Diversity Statement.
Got a question?
Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.
Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000
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Marketing with Study Abroad Year (BSc) is a course in the Business, accounting, finance and marketing subject area. Here are some other courses within this subject area:
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- A missing link between continental shelves and the deep sea: Have we underestimated the importance of land-detached canyons?
- A study of rolling contact fatigue in electric vehicles (EVs)
- Acoustic monitoring of forest exploitation to establish community perspectives of sustainable hunting
- Acoustic sensing and characterisation of soil organic matter
- Advancing intersectional geographies of diaspora-led development in times of multiple crises
- Aero engine fan wake turbulence – Simulation and wind tunnel experiments
- Against Climate Change (DACC): improving the estimates of forest fire smoke emissions
- All-in-one Mars in-situ resource utilisation (ISRU) system and life-supporting using non-thermal plasma
- An electromagnetic study of the continent-ocean transition southwest of the UK
- An investigation of the relationship between health, home and law in the context of poor and precarious housing, and complex and advanced illness
- Antibiotic resistance genes in chalk streams
- Being autistic in care: Understanding differences in care experiences including breakdowns in placements for autistic and non-autistic children
- Biogeochemical cycling in the critical coastal zone: Developing novel methods to make reliable measurements of geochemical fluxes in permeable sediments
- Bloom and bust: seasonal cycles of phytoplankton and carbon flux
- British Black Lives Matter: The emergence of a modern civil rights movement
- Building physics for low carbon comfort using artificial intelligence
- Building-resolved large-eddy simulations of wind and dispersion over a city scale urban area
- Business studies and management: accounting
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- Business studies and management: decision analytics and risk
- Business studies and management: digital and data driven marketing
- Business studies and management: human resources (HR) management and organisational behaviour
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- Carbon storage in reactive rock systems: determining the coupling of geo-chemo-mechanical processes in reactive transport
- Cascading hazards from the largest volcanic eruption in over a century: What happened when Hunga Tonga-Hunga Ha’apai erupted in January 2022?
- Characterisation of cast austenitic stainless steels using ultrasonic backscatter and artificial intelligence
- Climate Change effects on the developmental physiology of the small-spotted catshark
- Climate at the time of the Human settlement of the Eastern Pacific
- Collaborative privacy in data marketplaces
- Compatibility of climate and biodiversity targets under future land use change
- Cost of living in modern and fossil animals
- Creative clusters in rural, coastal and post-industrial towns
- Deep oceanic convection: the outsized role of small-scale processes
- Defect categories and their realisation in supersymmetric gauge theory
- Defining the Marine Fisheries-Energy-Environment Nexus: Learning from shocks to enhance natural resource resilience
- Design and fabrication of next generation optical fibres
- Developing a practical application of unmanned aerial vehicle technologies for conservation research and monitoring of endangered wildlife
- Development and evolution of animal biomineral skeletons
- Development of all-in-one in-situ resource utilisation system for crewed Mars exploration missions
- Ecological role of offshore artificial structures
- Effect of embankment and subgrade weathering on railway track performance
- Efficient ‘whole-life’ anchoring systems for offshore floating renewables
- Electrochemical sensing of the sea surface microlayer
- Engagement with nature among children from minority ethnic backgrounds
- Enhancing UAV manoeuvres and control using distributed sensor arrays
- Ensuring the Safety and Security of Autonomous Cyber-Physical Systems
- Environmental and genetic determinants of Brassica crop damage by the agricultural pest Diamondback moth
- Estimating marine mammal abundance and distribution from passive acoustic and biotelemetry data
- Evolution of symbiosis in a warmer world
- Examining evolutionary loss of calcification in coccolithophores
- Explainable AI (XAI) for health
- Explaining process, pattern and dynamics of marine predator hotspots in the Southern Ocean
- Exploring dynamics of natural capital in coastal barrier systems
- Exploring the mechanisms of microplastics incorporation and their influence on the functioning of coral holobionts
- Exploring the potential electrical activity of gut for healthcare and wellbeing
- Exploring the trans-local nature of cultural scene
- Facilitating forest restoration sustainability of tropical swidden agriculture
- Faulting, fluids and geohazards within subduction zone forearcs
- Faulting, magmatism and fluid flow during volcanic rifting in East Africa
- Fingerprinting environmental releases from nuclear facilities
- Flexible hybrid thermoelectric materials for wearable energy harvesting
- Floating hydrokinetic power converter
- Glacial sedimentology associated subglacial hydrology
- Green and sustainable Internet of Things
- How do antimicrobial peptides alter T cell cytokine production?
- How do calcifying marine organisms grow? Determining the role of non-classical precipitation processes in biogenic marine calcite formation
- How do neutrophils alter T cell metabolism?
- How well can we predict future changes in biodiversity using machine learning?
- Hydrant dynamics for acoustic leak detection in water pipes
- If ‘Black Lives Matter’, do ‘Asian Lives Matter’ too? Impact trajectories of organisation activism on wellbeing of ethnic minority communities
- Illuminating luciferin bioluminescence in dinoflagellates
- Imaging quantum materials with an XFEL
- Impact of neuromodulating drugs on gut microbiome homeostasis
- Impact of pharmaceuticals in the marine environment in a changing world
- Improving subsea navigation using environment observations for long term autonomy
- Information theoretic methods for sensor management
- Installation effect on the noise of small high speed fans
- Integrated earth observation mapping change land sea
- Interconnections of past greenhouse climates
- Investigating IgG cell depletion mechanisms
- Is ocean mixing upside down? How mixing processes drive upwelling in a deep-ocean basin
- Landing gear aerodynamics and aeroacoustics
- Lightweight gas storage: real-world strategies for the hydrogen economy
- Machine learning for multi-robot perception
- Machine learning for multi-robot perception
- Marine ecosystem responses to past climate change and its oceanographic impacts
- Mechanical effects in the surf zone - in situ electrochemical sensing
- Microfluidic cell isolation systems for sepsis
- Migrant entrepreneurship, gender and generation: context and family dynamics in small town Britain
- Miniaturisation in fishes: evolutionary and ecological perspectives
- Modelling high-power fibre laser and amplifier stability
- Modelling soil dewatering and recharge for cost-effective and climate resilient infrastructure
- Modelling the evolution of adaptive responses to climate change across spatial landscapes
- Nanomaterials sensors for biomedicine and/or the environment
- New high-resolution observations of ocean surface current and winds from innovative airborne and satellite measurements
- New perspectives on ocean photosynthesis
- Novel methods of detecting carbon cycling pathways in lakes and their impact on ecosystem change
- Novel technologies for cyber-physical security
- Novel transparent conducting films with unusual optoelectronic properties
- Novel wavelength fibre lasers for industrial applications
- Ocean circulation and the Southern Ocean carbon sink
- Ocean influence on recent climate extremes
- Ocean methane sensing using novel surface plasmon resonance technology
- Ocean physics and ecology: can robots disentangle the mix?
- Ocean-based Carbon Dioxide Removal: Assessing the utility of coastal enhanced weathering
- Offshore renewable energy (ORE) foundations on rock seabeds: advancing design through analogue testing and modelling
- Optical fibre sensing for acoustic leak detection in buried pipelines
- Optimal energy transfer in nonlinear systems
- Optimal energy transfer in nonlinear systems
- Optimizing machine learning for embedded systems
- Oxidation of fossil organic matter as a source of atmospheric CO2
- Partnership dissolution and re-formation in later life among individuals from minority ethnic communities in the UK
- Personalized multimodal human-robot interactions
- Preventing disease by enhancing the cleaning power of domestic water taps using sound
- Quantifying riparian vegetation dynamics and flow interactions for Nature Based Solutions using novel environmental sensing techniques
- Quantifying the response and sensitivity of tropical forest carbon sinks to various drivers
- Quantifying variability in phytoplankton electron requirements for carbon fixation
- Resilient and sustainable steel-framed building structures
- Resolving Antarctic meltwater events in Southern Ocean marine sediments and exploring their significance using climate models
- Robust acoustic leak detection in water pipes using contact sound guides
- Silicon synapses for artificial intelligence hardware
- Smart photon delivery via reconfigurable optical fibres
- The Gulf Stream control of the North Atlantic carbon sink
- The Mayflower Studentship: a prestigious fully funded PhD studentship in bioscience
- The calming effect of group living in social fishes
- The duration of ridge flank hydrothermal exchange and its role in global biogeochemical cycles
- The evolution of symmetry in echinoderms
- The impact of early life stress on neuronal enhancer function
- The oceanic fingerprints on changing monsoons over South and Southeast Asia
- The role of iron in nitrogen fixation and photosynthesis in changing polar oceans
- The role of singlet oxygen signaling in plant responses to heat and drought stress
- Time variability on turbulent mixing of heat around melting ice in the West Antarctic
- Triggers and Feedbacks of Climate Tipping Points
- Uncovering the drivers of non-alcoholic fatty liver disease progression using patient derived organoids
- Understanding recent land-use change in Snowdonia to plan a sustainable future for uplands: integrating palaeoecology and conservation practice
- Understanding the role of cell motility in resource acquisition by marine phytoplankton
- Understanding the structure and engagement of personal networks that support older people with complex care needs in marginalised communities and their ability to adapt to increasingly ‘digitalised’ health and social care
- Unpicking the Anthropocene in the Hawaiian Archipelago
- Unraveling oceanic multi-element cycles using single cell ionomics
- Unravelling southwest Indian Ocean biological productivity and physics: a machine learning approach
- Using acoustics to monitor how small cracks develop into bursts in pipelines
- Using machine learning to improve predictions of ocean carbon storage by marine life
- Vulnerability of low-lying coastal transportation networks to natural hazards
- X-ray imaging and property characterisation of porous materials
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