Marketing with Study Abroad Year (BSc)

Marketing raises many problems about how consumers buy and use products and how they react to marketing interventions. This module is concerned with evidence from research and theory about issues relating to consumer behaviour, and its application to mar...

Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication proc...

This module focuses on creative, innovative and cost effective marketing strategies for new and growing small and medium-sized enterprises (SMEs) and larger entrepreneurial firms; including entrepreneurial decision making in terms of seeking and recognisi...

This module introduces some key concepts about the use of some basic statistical and analytical techniques within the marketing context. Students will learn through a combination of lectures, group work, practical (computer-lab) sessions (where needed), a...

In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative app...

This module aims to provide opportunities for you to develop an appreciation of marketing research in theory and practice. There are two broad objectives: (1) to enhance your knowledge of the research process and enable you to be aware of the problems ass...

The aim of the course unit is to introduce students to the process of entrepreneurship and to the nature of entrepreneurial opportunity. You will explore the unique challenges that entrepreneurs face in identifying opportunity, creating new ideas and vali...

Europe is the largest market in the world, and is also the most complex and highly regulated. This unique experiment has brought together the economies, politics and cultures of 28 different countries. In order to create a single market in which goods, s...

This module concerns issues in human resource management and organisational design. These are what ultimately implement the firm’s strategy. Although many organisations recognise the importance of managing the work force effectively and even "know" what a...

This module considers the generic aspects of decision processes that take place at individual and organisational levels and demonstrates how various lines of enquiry and analytical techniques can help achieve better quality decisions. It draws sharp atten...

This module discusses issues related to business ethics. It covers philosophical foundations of ethical theories, and applications of ethical theory to real-life case studies and hypothetical dilemmas. It also discusses causes and consequences of unethica...

MANG2002 introduces simulation. As an experimental technique, simulation is one the most widely used modelling techniques. This is because, unlike optimising techniques such as queuing theory, it requires few assumptions. As a result, analysts use it to s...

This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with an emphasis on the managerial implications of evolving business models and the associated new marketing applications. S...

Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data analytics techniques and advance...

In the contemporary business environment, the expectation for marketers to routinely and regularly track their / their department’s performance has evolved from a niche-to-necessary function. Given that the modern marketers toolkit needs to be extensive, ...

This module is designed to enhance students’ knowledge of services marketing in a variety of service markets, both in the UK and globally. Hence, it sets out to develop an understanding of the nature of the marketing of services, key underpinning concepts...

This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a c...

This module covers the development of the concept and the meaning of the term corporate social responsibility (CSR) and sustainable business (SB); how CSR and SB models are being implemented in today’s corporations, its impact and likely future directions...

To provide an opportunity to undertake a sustained piece of individually researched academic study. Inter alia this provides a context within which research skills may be developed and demonstrated.

The Marketing Practice Based Dissertation provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module foc...

This module provides you with practical skills and knowledge which are important in developing a new venture. The module will assist you in identifying opportunities to exploit, how to establish a business model and how to protect intellectual property. Y...

Project management is an integrated approach to achieve non-routine business objectives. This module aims to introduce the ideas, techniques and tools of project management as used in practice. Students will be equipped with both knowledge and underst...

This is a holistic module because it emphasises that its constituent topics dealing with diverse aspects of risk management are highly interconnected. Mastery of the subject is conceived as requiring a strong understanding of these interconnections. For e...