About this course

This course is full and closed to new applications. Search similar degrees in related courses or by browsing our course finder.

We are ranked top 5 in the UK for Marketing (Complete University Guide 2023).

Explore marketing techniques for the digital age. You'll learn how to integrate recent developments in big data with traditional approaches. You'll also gain practical experience whilst spending a year abroad studying at one of our international partner institutions.

With this marketing course, you can:

spend a year studying abroad, with the opportunity to learn new skills and enhance your employability
get hands-on experience by running real digital campaigns for organisations
benefit from the knowledge of guest speakers who are marketing leaders in small, medium and large UK companies
learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
develop an understanding of how to measure the success of marketing efforts in different types of companies
get skills in related topics such as accounting, analytics and strategy
learn how to use the latest marketing software and tools

The study abroad year is a unique opportunity to experience another culture, improve your language skills and enhance your CV.

Course location

This course is based at Highfield.

Awarding body

This qualification is awarded by the University of Southampton.

Download the Course Description Document

The Course Description Document details your course overview, your course structure and how your course is taught and assessed.

ODT

Download 2023-24 Course Description Document

Entry requirements

Academic year filter options

A-levels

AAB

A-levels additional information

Excluded subjects are General Studies.

The below subjects are considered as restricted. This means that we can accept two subjects from the following list if combined with other academic subjects:

Applied subjects, Art; including Design, Fine Art, Photography, Textiles, Communication Studies, Communication and Culture, Creative Media, Creative Writing, Critical Thinking, Dance, Drama, Film Studies, Health & Social Care, Home Economics, Hospitality and Supervision, ICT/IT Leisure Studies, Media Studies, Music Technology, Outdoor Education, PE, Performing Arts, Public Services, Sports Studies/Science, Theatre Studies, Travel & Tourism, World Development.

Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects

More information about A-levels

A-levels with Extended Project Qualification

If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: ABB and grade A in the EPQ

A-levels contextual offer

We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme, as follows: ABB

or

International Baccalaureate Diploma

Pass, with 34 points overall with 17 points at Higher Level

More information about International Baccalaureate Diploma

International Baccalaureate contextual offer

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

International Baccalaureate Career Programme (IBCP) statement

Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

or

BTEC

D in the Business BTEC National Extended Certificate plus AA from two A levels

DD in the Business BTEC National Diploma plus A grade from one A-level

DDD in the Business BTEC National Extended Diploma

RQF BTEC

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

Additional information

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

More information about BTEC

QCF BTEC

D in the Business BTEC Subsidiary Diploma plus AA from two A levels

DD in the Business BTEC Diploma plus A grade from one A-level

DDD in the Business BTEC Extended Diploma

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

or

Entry requirements filter options

Other requirements

GCSE requirements

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *).

* We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business.

Please note we can only accept grade 6 in GCSE mathematics if you are studying BTEC qualifications.

A-levels

AAA

A-levels additional information

Excluded subjects are General Studies.

The below subjects are considered as restricted. This means that we can accept two subjects from the following list if combined with other academic subjects:

Applied subjects, Art (including Design, Fine Art, Photography, Textiles), Communication Studies, Communication and Culture, Creative Media, Creative Writing, Critical Thinking, Dance, Drama, Film Studies, Health & Social Care, Home Economics, Hospitality and Supervision, ICT/IT Leisure Studies, Media Studies, Music Technology, Outdoor Education, PE, Performing Arts, Public Services, Sports Studies/Science, Theatre Studies, Travel & Tourism, World Development.

Please note; Computing, Computer Studies, Product Design and Applied Business (single and double awards) are not considered to be restricted subjects

More information about A-levels

A-levels with Extended Project Qualification

If you are taking an EPQ in addition to 3 A levels, you will receive the following offer in addition to the standard A level offer: AAB and grade A in the EPQ

A-levels contextual offer

We are committed to ensuring that all applicants with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise an applicant's potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

or

International Baccalaureate Diploma

Pass, with 36 points overall with 18 points at Higher Level

More information about International Baccalaureate Diploma

International Baccalaureate contextual offer

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

International Baccalaureate Career Programme (IBCP) statement

Offers will be made on the individual Diploma Course subject(s) and the career-related study qualification. The CP core will not form part of the offer. Where there is a subject pre-requisite(s), applicants will be required to study the subject(s) at Higher Level in the Diploma course subject and/or take a specified unit in the career-related study qualification. Applicants may also be asked to achieve a specific grade in those elements. Please see the University of Southampton International Baccalaureate Career-Related Programme (IBCP) Statement for further information. Applicants are advised to contact their Faculty Admissions Office for more information.

or

BTEC

D in the Business BTEC National Extended Certificate plus AA from two A levels

DD in the Business BTEC National Diploma plus A grade from one A-level

DDD in the Business BTEC National Extended Diploma

RQF BTEC

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

Additional information

BTEC qualifications should be in Business, please check with us if your BTEC qualification is in a different subject before applying.

More information about BTEC

QCF BTEC

D in the Business BTEC Subsidiary Diploma plus AA from two A levels

DD in the Business BTEC Diploma plus A grade from one A-level

DDD in the Business BTEC Extended Diploma

We are committed to ensuring that all learners with the potential to succeed, regardless of their background, are encouraged to apply to study with us. The additional information gained through contextual data allows us to recognise a learner’s potential to succeed in the context of their background and experience. Applicants who are highlighted in this way will be made an offer which is lower than the typical offer for that programme.

or

Entry requirements filter options

Other requirements

GCSE requirements

Applicants must hold GCSE English language (or GCSE English) (minimum grade 4/C) and mathematics (minimum grade 6/B *).

* We can accept a grade 5 in GCSE mathematics if you achieve grade B in A level Maths, Physics, Economics, Geography, Psychology or Business.

Please note we can only accept grade 6 in GCSE mathematics if you are studying BTEC qualifications.

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

Course structure

This degree programme is made up of 4 years, with the study abroad segment taking place in year 3.

Compulsory modules will give you a thorough grounding in the theory and practice of marketing. Your A level results will determine which core or compulsory modules you'll need to take.

You can also choose from a range of optional modules to reflect your personal interests or future career options. These include commercial law, management ethics and successful decision-making.

You can broaden your studies by choosing:

You do not need to select your modules when you apply. Your academic tutor will help you to customise your course.

Year 1 overview

Modules in year 1 will introduce you to the key concepts and techniques in marketing and business analytics, as well as related areas of business and management.

Optional modules this year cover subjects such as microeconomics and digital technologies.

Year 2 overview

You'll develop your ability to apply and analyse marketing theories and techniques by creating a digital marketing campaign for a real business. Previous students have run campaigns to promote local businesses, family firms and University events.

Optional subject areas include entrepreneurial management and successful decision making.

Year 3 overview

You'll take part in a mandatory study abroad year in year 3. This takes place at one of our International partner HE Institutions, which have been selected to reflect excellent reputation in education.

You will be taught in English but may choose to study a language in Year 2 of your programme to allow for better communication whilst studying abroad. You will be provided with an International Student Placement Handbook, which will detail the full regulations regarding the placement.

The study abroad is an assessed component of your programme, which means you are required to pass the equivalent of 45ECTS/90CATS in order to pass the year of study abroad.

Any marks achieved whist on the year abroad are not used in the calculation of the degree classification, although the Year Abroad must be passed to be awarded the programme with Study Abroad. If you do not pass this component you will be transferred onto the 3 year programme.

Year 4 overview

You'll demonstrate the breadth of your learning by completing a dissertation on a marketing topic of your choice. A module on business research will give you the skills you need in this extended writing task. You'll be closely supervised by one of our academics.

You'll also have the chance to take part in an online marketing exercise. Working in small groups, you'll be asked to select a product or service, develop a pricing strategy, design and implement a marketing strategy, and evaluate the results.

Want more detail? See all the modules in the course.

Modules

For entry in Academic Year 2023 to 2024

You must study the following modules in year 1:

Introduction to Accounting and Finance

The course seeks to provide an introductory, but comprehensive overview of financial accounting, management accounting, and financial management to non-specialist students. The course is delivered with particular emphasis on helping students of management...

Introduction to Management

This module provides you with a broad view on key management related topics. It also provides a chance for you to gain hands-on experience on teamwork through preparation and delivery of a group presentation as part of the module assessment. The lectures ...

Introduction to Marketing

The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples a...

Marketing Strategy

The module considers strategic marketing decisions and their implications for organisations in regard to achieving their goals and objectives. It focuses on employing a market-led strategic approach to decision making through providing value to customers ...

You must also choose from the following modules in year 1:

Analytics Implementation I: Spreadsheets and Databases

This course provides essential knowledge and skills required to support students’ future learning in future data analytic modules. Without prerequisite knowledge in data analytics, this module will cover spreadsheet analytics and relational database t...

Commercial Law

The purpose of the module is to provide a general overview of law relevant to students working in business and finance. The course provides an introduction to law, before focusing in more depth on areas of Contract Law and Tort Law. There is then an intro...

Digital Technologies in Business

Digital technologies ranging from the Internet to cloud computing, artificial intelligence, etc. are often not just a key part of organisational operations; they also create opportunities for developing new digital businesses and their applications can ha...

Foundations of Business Analytics

Business analytics is closely related to management science and operational research. It refers to the use of statistical methods and models as well as empirical data to support the process of making business decisions. This module provides general knowle...

Ideas that Shape the Contemporary World - Work, Change and Organisations

This module helps you to build an intellectual foundation to business as a field of inquiry. The module links big topics to the everyday workings of organisations and individuals. You will locate the emergence of business, management, and the modern world...

Management Analysis

Management Analysis seeks to develop and enhance the basic mathematics and statistics knowledge and skills that are relevant to decision making in organisations. Management Analysis is a comprehensive module. It covers a wide range of fundamental quantita...

Learning and assessment

The learning activities for this course include the following:

lectures
classes and tutorials
coursework
individual and group projects
independent learning (studying on your own)

Academic support

You’ll be supported by a personal academic tutor and have access to a senior tutor.

Course leader

Hongfei Liu is the course leader.

Careers

You’ll graduate with a combination of digital marketing and analytical skills that will give you an advantage when you enter the job market.

You'll be prepared for roles such as:

marketing manager
digital account manager
brand manager
social media manager
consumer data analyst
marketing consultant

Companies our graduates have gone on to work for include:

Publicis
Kantar
Sony Pictures
Ogilvy

Careers services at Southampton

Fees, costs and funding

Tuition fees

Fees for a year's study:

UK students pay £9,250.
EU and international students pay £22,300.

What your fees pay for

Your tuition fees pay for the full cost of tuition and all examinations.

Find out how to:

Accommodation and living costs, such as travel and food, are not included in your tuition fees. Explore:

Bursaries, scholarships and other funding

If you're a UK or EU student and your household income is under £25,000 a year, you may be able to get a University of Southampton bursary to help with your living costs. Find out about bursaries and other funding we offer at Southampton.

If you're a care leaver or estranged from your parents, you may be able to get a specific bursary.

Get in touch for advice about student money matters.

Scholarships and grants

You may be able to get a scholarship or grant to help fund your studies.

We award scholarships and grants for travel, academic excellence, or to students from under-represented backgrounds.

Support during your course

The Student Services Centre offers support and advice on money to students. You may be able to access our Student Support fund and other sources of financial support during your course.

Funding for EU and international students

Find out about funding you could get as an international student.

How to apply

When you apply use:

UCAS course code: N502
UCAS institution code: S27

Apply for this course

What happens after you apply?

We will assess your application on the strength of your:

predicted grades
academic achievements
personal statement
academic reference

We'll aim to process your application within 2 to 6 weeks, but this will depend on when it is submitted. Applications submitted in January, particularly near to the UCAS equal consideration deadline, might take substantially longer to be processed due to the high volume received at that time.

Equality and diversity

We treat and select everyone in line with our Equality and Diversity Statement.

Got a question?

Please contact our enquiries team if you're not sure that you have the right experience or qualifications to get onto this course.

Email: enquiries@southampton.ac.uk
Tel: +44(0)23 8059 5000

Related courses

Marketing with Study Abroad Year (BSc) is a course in the Business, accounting, finance and marketing subject area. Here are some other courses within this subject area:

a