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Your staff profile is made up of information taken from systems including Pure and Subscribe.  This page explains how to update each section of your profile.

Mrs Amanda Bragg-Mollison

Principal Teaching Fellow

Connect with Amanda

Email: a.bragg-mollison@soton.ac.uk

Address: Satellite - Park Avenue, Winchester, SO23 8DL

Profile photo 
Upload your profile photo in Subscribe (opens in a new tab). Your profile photo in Pure is not linked to your public staff profile. Choose a clear, recent headshot where you are easily recognisable. Your image should be at least 340 by 395 pixels. 

Name 
To change your name or prefix title contact Ask HR (opens in new tab)  If you want to update an academic title you'll need to provide evidence e.g. a PhD certificate. The way your name is displayed is automatic and cannot be changed. You can also update your post-nominal letters in Subscribe (opens in a new tab).

Job title 
Raise a request through ServiceNow (opens in a new tab) to change your job title (40 characters maximum) unless you're on the ERE career pathway. If you're on the ERE path you can not change your main job title, but you can request other minor updates through Ask HR (opens in new tab). If you have more than one post only your main job title will display here, but you can add further posts or roles in other sections of your profile.

Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
Add or update your email address, telephone number and postal address in Subscribe (opens in a new tab). Use your University email address for your primary email. 

You can link to your Google Scholar, LinkedIn and Twitter accounts through Pure (opens in a new tab). Select ‘Edit profile’.  In the 'Links' section, use the 'Add link' button. 

ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
Choose to show whether you’re currently accepting PhD applicants or not in Pure (opens in a new tab). Select ‘Edit profile’. In the 'Portal details' section, select 'Yes' or 'No' to indicate your choice. 

About Research Publications Supervision Teaching External roles and responsibilities Biography
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About

Amanda is a Principal Teaching Fellow and Programme leader for Fashion Marketing & Management at WSA.

She has global Industry experience in Marketing, specifically services Marketing in the luxury market and more recently Digital Marketing, with Postgraduate & Professional Diplomas for both qualifications.

Her current research projects centre on the omnichannel retail experience for brands in the luxury market and sensorial marketing. She is interested in developing cross-border research projects to develop an understanding of cultural differences in the retail environment and has recently completed a chapter for Bloomsbury Publishing titled, 'Luxury and the Senses' which focused on how scent elicits an emotional response that can build and develop long-lasting brand loyalty.

Amanda has academic experience in the development of new undergraduate programmes in the subject area of fashion management and marketing. In her current role, she is responsible for managing a team to support the delivery of an exceptional student experience, developing long-lasting links with the fashion and creative industry to develop commercial contexts that enhance the student experience and employability outcomes through teaching, projects, and work experiences and guest visits. 

She is a member of the 'Modernising The Student Experience' Project Board for the University,  supporting the development of new strategies to improve the student experience across the various aspects of student life, including systems, wellbeing, recruitment, the physical environment and social experience.

She has significant pedagogic experience as a Programme Lead and Chair of the Teaching, Assessment and Feedback subcommittee for over 8 years, which monitored teaching excellence,  and student experience and supported the implementation of new educational strategies and policy. She also holds the role of Chair of the Board Of Examiners, overseeing the progression of the Art school.  

Her external examiner positions and experience evidence an ability to monitor and evaluate the quality of course design and teaching experience both across the UK and internationally. She is currently an external advisor to the London College of Fashion, Farnham and Epsom across UG & PG courses.

Amanda is also a member of the Winchester Luxury Research Group www.southampton.ac.uk/wlrg/

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.

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