Digital First: Marketing in the Age of Technology

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Undertake critical analysis and evaluation of contemporary and innovative digital marketing technologies to support specific online marketing campaign objectives.
• Critically assess contemporary and emerging digital marketing technologies for integrated marketing and marketing campaign strategy.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Contemporary and emerging digital marketing technologies for data driven online marketing strategy and campaign development.

Disciplinary Specific Learning Outcomes

Having successfully completed this module you will be able to:

• Recommend digital technologies to create, manage, measure and evaluate a creative, innovative online digital marketing campaign.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Apply digital marketing tools to support and inform innovative and creative online marketing and marketing campaign strategy development.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.