Managing Digital Design and Web Development

Module overview

In today’s IT and digital marketing landscape, and with the growing popularity of cloud computing, web and mobile applications are often the technologies of choice for organisations to deliver content and services, either externally or internally. The aim of this module is to consider the many and diverse practices and technologies required to design, develop, operate and promote websites and other web or mobile applications. You will learn to interpret project briefs, assess business and technical requirements, and create integrated proposals for digital solutions. Through a combination of design, coding, and consultancy practices, the module develops both technical fluency and commercial awareness, preparing students to manage digital projects from concept to implementation.

Aims and Objectives

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

Work effectively as part of a team on a digital solution.
Designing a web application
Write complex reports/proposals related to digital design.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

Appreciate complexity in real-world systems.
Apply basic consultancy skills to produce project specifications/proposals.
Apply basic digital design and/or coding skills.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

The technologies required to develop and operate websites and other web or mobile applications.
The practices and challenges involved in managing digital design and web development.

Learning and Teaching

Teaching and learning methods

You will learn through a combination of lectures and/or guest presentations, group work, design/coding sessions, and self-study

Study time
Type	Hours
Teaching	18
Independent Study	132
Total study time	150

Resources & Reading list

Textbooks

Randy Connolly and Ricardo Hoar (2021). Fundamentals of Web Development. Pearson.

Kappel et. al (2006). Web Engineering: The Discipline of Systematic Development of Web Applications. Wiley.

Sebasta (2015). Programming the World Wide Web. Pearson.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Lectures and Seminars

Assessment Type: Formative
Feedback: Formative feedback to be provided during lectures, computer-based activities, interview sessions (group task) or by appointment.
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Assignment	30%
Group project	70%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Assignment	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Assignment	100%

Repeat Information

Repeat type: Internal & External