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Luxury Collaborations & Partnerships

When you'll study it
Semester 2
CATS points
30
ECTS points
15
Level
Level 5
Module lead
Molly Mills
Academic year
2027-28

Module overview

Luxury collaborations and partnerships are strategic alliances between luxury brands, such as artists, designers, celebrities, or even other brands. These collaborations often result in unique, limited-edition products, events or experiences that create buzz, attract a broader audience or reinforce brand values. Luxury collaborations and partnerships offer a powerful way for brands to innovate, expand their reach, and create memorable experiences for their customers. Collaborations and partnerships are not just about sales, they can create positive impact by partnering with brands for mutual good, or partner on new exciting products benefiting from the complementarity of each brands knowledge and expertise.