Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Collect data on audiences using appropriate methods and sources
- Present your research findings in the appropriate format
- Obtain ethical approval for your research project
- Design a proposal for a short piece of audience research
- Analyse your research findings with reference to relevant theories and debates about how audiences engage with film in particular contexts
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Analyse your research findings
- Deliver work to a given length, format, brief and deadline
- Collect data using appropriate methods and sources
- Present your findings in the appropriate format
- Design a research proposal
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Methods and sources used to study audiences
- The cultural and economic significance of audiences within film industries and cultures
- Contexts in which audiences engage with film
- Theories and debates about film audiences
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Practical classes and workshops | 30 |
| Independent Study | 110 |
| Lecture | 10 |
| Total study time | 150 |
Resources & Reading list
Textbooks
Karen Ross and Virginia Nightingale (2003). Media and Audiences: New Perspectives. Maidenhead: Open University Press.
Virginia Nightingale (1996). Studying Audiences: The Shock of The Real. London and New York: Routledge.
Máire Messenger Davies and Nick Mosdell (2006). Practical Research Methods for Media and Cultural Studies: Making People Count. Edinburgh: Edinburgh University Press.
Roy Stafford (2007). Understanding Audiences and the Film Industry. London: BFI.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Research proposal | 30% |
| Research Report | 70% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Resubmit assessments | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Resubmit assessments | 100% |
Repeat Information
Repeat type: Internal & External