Module overview
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Methods and sources used to study audiences
- Theories and debates about film audiences
- Contexts in which audiences engage with film
- The cultural and economic significance of audiences within film industries and cultures
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Design a proposal for a short piece of audience research
- Present your research findings in the appropriate format
- Collect data on audiences using appropriate methods and sources
- Obtain ethical approval for your research project
- Analyse your research findings with reference to relevant theories and debates about how audiences engage with film in particular contexts
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Analyse your research findings
- Collect data using appropriate methods and sources
- Design a research proposal
- Deliver work to a given length, format, brief and deadline
- Present your findings in the appropriate format
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Independent Study | 110 |
| Practical classes and workshops | 30 |
| Lecture | 10 |
| Total study time | 150 |
Resources & Reading list
Textbooks
Roy Stafford (2007). Understanding Audiences and the Film Industry. London: BFI.
Máire Messenger Davies and Nick Mosdell (2006). Practical Research Methods for Media and Cultural Studies: Making People Count. Edinburgh: Edinburgh University Press.
Karen Ross and Virginia Nightingale (2003). Media and Audiences: New Perspectives. Maidenhead: Open University Press.
Virginia Nightingale (1996). Studying Audiences: The Shock of The Real. London and New York: Routledge.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Research proposal | 30% |
| Research Report | 70% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Resubmit assessments | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Resubmit assessments | 100% |
Repeat Information
Repeat type: Internal & External