Module overview
This module has a very practical focus on the development of effective business plans. The taught content will address what is required in a business plan, including variations that occur across sectors or industries. At the end of the course, learners will be able to write a business plan and deliver a business pitch to potential investors.
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Write effectively for business purposes;
- Manage individual tasks, personal resources and time effectively;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- Intellectual property protection for new ventures.
- Sources of finance for new ventures;
- The role of a business plan in creating a new venture;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Evaluate the feasibility of a business plan for various types of new business.
- Write an effective business plan for a new business;
Syllabus
- What is a business plan?
- Preparation of a credible business plan.
- Funding opportunities for new businesses.
- The feasibility analysis: overview and key dimensions.
- Intellectual property issues – patents, trademarks and brands.
- Elevator pitches.
Learning and Teaching
Teaching and learning methods
Teaching methods include:
- Lectures
- In class exercises
Learning activities include:
- Individual reading and research
- Group discussions
| Type | Hours |
|---|---|
| Independent Study | 70 |
| Teaching | 30 |
| Total study time | 100 |
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class formative opportunities
- Assessment Type: Formative
- Feedback: Formative feedback will be given in class on discussions related to the individual and group assignments.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Business plan | 70% |
| Individual Presentation | 30% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Business plan | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Business plan | 100% |
Repeat Information
Repeat type: Internal & External