Communicating the Cultural Industries

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Having successfully completed this module, you will be able to carry out your own research on a topic
• Having successfully completed this module, you will be able to communicate confidently and persuasively about your own research and your approach to a topic

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Having successfully completed the module, you will be able to demonstrate knowledge and understanding of the importance of tone, audience, purpose, creative and ethical integrity in relation to communication in the creative industries
• Having successfully completed the module, you will be able to demonstrate knowledge and understanding of knowledge of the research skills required for preparing written material
• Having successfully completed the module, you will be able to demonstrate knowledge and understanding of the specific genres used in both written and oral communication for the creative industries
• Having successfully completed the module, you will be able to demonstrate knowledge and understanding of how to communicate in a precise, concise and clear way across a variety of different genres

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Having successfully completed this module, you will be able to distil and rework primary and secondary materials in a way that is accessible to a wide range of audiences
• Having successfully completed this module, you will be able to research and present material drawn from individual and archival research in an engaging way
• Having successfully completed this module, you will be able to propose and plan an original idea for a cultural event for a variety of audiences

The module provides the opportunity to develop and practise the communicative techniques necessary to play a key role in today’s dynamic creative industries. You will develop an in-depth awareness of genre, form and style, as well as how to critically engage with and/or contribute towards creative work across a range of media, including printed, broadcast, the visual arts and social media. You will learn the art of presenting and promoting imaginative and innovative ideas persuasively, with precision and clarity; a skill which is becoming increasingly valuable in the digital age. The module uses case studies from experts in the creative industries as springboards for discussion of a variety of techniques. Core sessions will be followed by workshops exploring their practical application, reflection and tutor feedback. The skills you develop on this course will enable you become an effective and valuable communicator in the creative global marketplace.

Specific topics that you may want to write critically or creatively about include:

Writing for heritage

Writing for the press

Writing for reviewers

Writing for funding

Writing for the arts

Writing for the archive

Teaching and learning methods

Teaching methods include:

• Seminars

Lectures and workshops

• Individual guidance sessions in advance of the final assessment
• Office hours for individual feedback on the assessment

Learning activities include:

• Preparatory reading and research prior to contact hours
• Individual study and research

Resources & Reading list

Textbooks

Godfrey, Jeanne (2013). How to Use Your Reading in Your Essays. Palgrave.

Cottrell, Stella (2011). Critical Thinking Skills: Developing Effective Analysis and Argument. Palgrave.

Greetham, Bryan (2016). Smart Thinking - How to Think Conceptually, Design Solutions and Make Decisions. Palgrave.

Ott, Brian and Mack, Robert (2010). Critical Media Studies. Wiley and Sons.

Batty, Craig and Cain, Sandra, (2010). Media Writing – A Practical Introduction. Macmillan.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External