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Introduction to Marketing

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 4
Module lead
Carmen Lopez Lamelas
Academic year
2021-22

Module overview

The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer, with examples and assessment work.

The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities.

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