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Analytics for Marketing

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Youngseok Choi
Academic year
2021-22

Module overview

This module introduces some key concepts about the use of some basic statistical and analytical techniques within the marketing context. Students will learn through a combination of lectures, group work, practical (computer-lab) sessions (where needed), and self-study. After studying this module, students will be able to apply these techniques to analyse data in practice.

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