Module overview
This module aims to equip you with a comprehensive understanding of contemporary marketing practice, with a particular emphasis on ethics, innovation, and social responsibility. Over the course of 12 weeks, you will be introduced to key contemporary themes in marketing practice, including branding, pricing, distribution, and international marketing.
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the core skills required for a career in marketing.
- key contemporary themes in marketing practice;
- the role marketing plays within the organisational context and within society more broadly;
- ethical marketing practices and an appreciation of the concepts of social responsibility and sustainability;
- the role of technology in providing insight into customers and innovation in marketing;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- identify innovations in marketing practice;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- provide critical accounts of specific examples of marketing practice;
- identify and use theory to support analysis of aspects for contemporary marketing.
- identify and research core issues in contemporary marketing;
Syllabus
1. Introduction to contemporary marketing practice
2. Marketing in the organizational context and in society
3. Ethical marketing practices and social responsibility
4. Customer insights and the role of technology in marketing
5. Core marketing concepts: branding, pricing, distribution, and international marketing
6. Innovation, creativity, and core skills for marketing success: market analysis, marketing strategy, and implementation planning
Learning and Teaching
Teaching and learning methods
Teaching methods include:
Although the module contains interactive lectures and directed readings you are encouraged to actively engage in the subject matter through guided self-discovery of the material and to share this with our peers.
Learning activities include:
- Interactive lectures and discussion
- In class and online debate
- Development and maintenance of a shared learning space
- Peer review and discussion on online material
Type | Hours |
---|---|
Independent Study | 126 |
Teaching | 24 |
Total study time | 150 |
Resources & Reading list
General Resources
Consumption Markets and Culture. Journal
Journal of Consumer Research. Journal
Journal of Marketing. Journal
Journal of Business Ethics. Journal
Journal of Consumer Culture. Journal
Marketing Theory. Journal
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Peer Group Feedback
- Assessment Type: Formative
- Feedback: Ongoing peer formative feedback on blogs (engaging with other students is part of assessment). Discussion sessions to provide feedback on ideas, including online peer feedback. Opportunity for tutorials to discuss essay ideas.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Repeat Information
Repeat type: Internal & External