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Courses / Modules / MANG6279 Service Innovation Management

Service Innovation Management

When you'll study it
Semester 1
CATS points
ECTS points
Level 7
Module lead
Dorrie Yi-Wen Chao
Academic year

Module overview

Much of the debate surrounding innovation and innovation management has focused on products. Yet, services have increasingly become a major driving force for successful businesses and economic growth, not only in advanced economies but also in emerging markets. This module has been developed to address this important trend to enable learning about the latest developments in service innovation management.

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