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Courses / Modules / MANG6518 Marketing Practice Based Dissertation

Marketing Practice Based Dissertation

When you'll study it
Non-Standard
CATS points
60
ECTS points
30
Level
Level 7
Module lead
Carmen-Monica Mihalache
Academic year
2021-22

Module overview

The Marketing Practice Based Dissertation provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module focuses on offering to students the possibility to critically analyse environments and situations with interest for marketing strategies, evaluating actual contexts, integrating them in theoretical frameworks, and proposing possible new practical approaches. The Marketing Practice Based Dissertation is testing for creative methods of synthesis, structuring and communication of your investigation, which demonstrates a Masters level understanding of the particular topic.

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