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Digital Marketing Applications

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
TBC
Academic year
2021-22

Module overview

There is an unprecedented range of applications that support digital marketing, ranging from ‘out of the box’ applications such as Hubspot, Hootsuite, Google Tag Manager and Google Analytics, to applications including Chatbots and Artificial Intelligence.

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