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Research Methods for Marketing

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Cheng Chen
Academic year
2021-22

Module overview

This module aims to provide opportunities for students to develop an appreciation of marketing research in theory and practice. There are two broad objectives: (1) to enhance your knowledge of the research process and enable you to be aware of the problems associated with research, and (2) to prepare you to carry out your own research, in most cases your dissertation.

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