Committed result oriented senior lecturer offering experience within the education and marketing sectors in the field of marketing and consumer behaviour in a cross-cultural environment. Qualified MBA coupled with PhD in Marketing, adept in delivering a number of international projects by conducting detailed market research of new business development. Hands-on experience in relevant module leadership responsibilities while undertaking work including ongoing development for those modules. Developing and applying apposite teaching techniques and materials to create interest, understanding and enthusiasm amongst students. Conducting research and contributing towards the development of new market related curriculum and learning opportunities within the subject area. Establishing innovative approaches for learning and online teaching to encourage student centred learning. Assisting in the supervision of students/research projects at a postgraduate level. Implementing new initiatives at module, programme, department and the University level. Successfully published papers and scholarly work in academic journals and review papers.