Research project

Sell Your Place: The Schools Enterprise Challenge

Project overview

Sell your Place was a marketing challenge aimed at schools, asking students to sell where they live by developing a marketing strategy to advertise their place in order to promote their home towns and cities to international students and tourists.

They explored their 'place' through a tourist lens, looking at the range of opportunities available to visitors (such as the cruise ship passengers and international students), collating a portfolio of places of interest in the cultural and retail sectors (such as museums, shopping facilities). Students then developed a poster advertising their chosen sector and presented it to each other and the enterprise and teaching team.


Lead researcher

Ms Sian Campbell CPsychol., SFHEA, MCMI, MIED, MSc., MPA

Senior Enterprise Fellow

Research interests

  • Economic development
  • Sustainability
  • Enterprise
Connect with Sian

Research outputs