8438 modules
Page 289
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MANG2099 2027-28
Entrepreneurial Marketing
This module focuses on creative, innovative and cost effective marketing strategies for new and growing small and medium-sized enterprises (SMEs) and larger entrepreneurial firms; including entrepreneurial decision making in terms of seeking and recognising ‘market opportunities’ and growing the business in highly competitive industries and markets; value creation activities, co-creation with customers and, leveraging additional resources using SME and entrepreneurial networks. The module develops student knowledge and understanding of the role of the entrepreneur and marketing in small-and-medium sized enterprises, as well as entrepreneurial approaches to marketing such as cost-effective routes to market and novel approaches to marketing. Intrapreneurship and entrepreneurial marketing in large companies and a wide of organizational contexts will also be studied. -
ARTD6303 2026-27
Entrepreneurship
The module enables you to recognise entrepreneurial traits and behaviours and apply elements of these to the real world.
With a strong orientation towards the future, realised through forecasting in both finance and marketing, the module will provide you with the toolbox necessary to realise a commercial opportunity, including those that not for profit and social enterprise.
This module will help you develop a range of employability-related skills to include self-management and intrapreneurship, as applied to large organisations.
Although it does not constitute a formal pre-requisite, it would be advantageous for the student to feel comfortable engaging with quantitative data, particularly spreadsheet analysis. -
ARTD6303 2025-26
Entrepreneurship
The module enables you to recognise entrepreneurial traits and behaviours and apply elements of these to the real world.
With a strong orientation towards the future, realised through forecasting in both finance and marketing, the module will provide you with the toolbox necessary to realise a commercial opportunity, including those that not for profit and social enterprise.
This module will help you develop a range of employability-related skills to include self-management and intrapreneurship, as applied to large organisations.
Although it does not constitute a formal pre-requisite, it would be advantageous for the student to feel comfortable engaging with quantitative data, particularly spreadsheet analysis. -
ARTD6303 2027-28
Entrepreneurship
The module enables you to recognise entrepreneurial traits and behaviours and apply elements of these to the real world.
With a strong orientation towards the future, realised through forecasting in both finance and marketing, the module will provide you with the toolbox necessary to realise a commercial opportunity, including those that not for profit and social enterprise.
This module will help you develop a range of employability-related skills to include self-management and intrapreneurship, as applied to large organisations.
Although it does not constitute a formal pre-requisite, it would be advantageous for the student to feel comfortable engaging with quantitative data, particularly spreadsheet analysis. -
MANG6586 2025-26
Entrepreneurship and Artificial Intelligence
This course explores the intersection of innovative business creation and artificial intelligence technologies. Students will learn how to leverage AI to identify market opportunities, develop innovative solutions, and create successful business models. The curriculum includes theoretical foundations of entrepreneurship, practical applications of AI, and case studies of successful AI-driven startups. By the end of the course, students will be equipped with the skills to launch and grow AI-powered entrepreneurial ventures. -
MANG6586 2026-27
Entrepreneurship and Artificial Intelligence
This course explores the intersection of innovative business creation and artificial intelligence technologies. Students will learn how to leverage AI to identify market opportunities, develop innovative solutions, and create successful business models. The curriculum includes theoretical foundations of entrepreneurship, practical applications of AI, and case studies of successful AI-driven startups. By the end of the course, students will be equipped with the skills to launch and grow AI-powered entrepreneurial ventures. -
MANG6350 2025-26
Entrepreneurship and New Venture Design
This module will look at processes supporting the design of new entrepreneurial ventures and offerings. In teams, students will follow a number of experimental and participative models to develop and test prototype ideas. The academic discipline of entrepreneurship will also be examined in order to provide a theoretical background, and to investigate what we currently know (and don't know) about new venture success. -
MANG6350 2026-27
Entrepreneurship and New Venture Design
This module will look at processes supporting the design of new entrepreneurial ventures and offerings. In teams, students will follow a number of experimental and participative models to develop and test prototype ideas. The academic discipline of entrepreneurship will also be examined in order to provide a theoretical background, and to investigate what we currently know (and don't know) about new venture success. -
MANG6350 2027-28
Entrepreneurship and New Venture Design
This module will look at processes supporting the design of new entrepreneurial ventures and offerings. In teams, students will follow a number of experimental and participative models to develop and test prototype ideas. The academic discipline of entrepreneurship will also be examined in order to provide a theoretical background, and to investigate what we currently know (and don't know) about new venture success. -
MANG6350 2028-29
Entrepreneurship and New Venture Design
This module will look at processes supporting the design of new entrepreneurial ventures and offerings. In teams, students will follow a number of experimental and participative models to develop and test prototype ideas. The academic discipline of entrepreneurship will also be examined in order to provide a theoretical background, and to investigate what we currently know (and don't know) about new venture success.