8285 modules
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MANG3097 2028-29
Advanced Marketing Analytics
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data analytics techniques and advanced statistical skills to manage customer relationships. Relevant marketing issues such as customer surveys, profiling/segmentation, communications, campaign measurement, satisfaction, loyalty, profitability, social media and other current topics will be discussed with regard to how data analytics and marketing intelligence approaches can be used to improve marketing decision making. In this module, students will get hands-on experience and will be introduced to software commonly used in marketing departments and organisations. Thus, this module seeks to equip students with key skills needed to manage real marketing decisions based on marketing data. -
MANG3097 2027-28
Advanced Marketing Analytics
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data analytics techniques and advanced statistical skills to manage customer relationships. Relevant marketing issues such as customer surveys, profiling/segmentation, communications, campaign measurement, satisfaction, loyalty, profitability, social media and other current topics will be discussed with regard to how data analytics and marketing intelligence approaches can be used to improve marketing decision making. In this module, students will get hands-on experience and will be introduced to software commonly used in marketing departments and organisations. Thus, this module seeks to equip students with key skills needed to manage real marketing decisions based on marketing data. -
MANG3097 2029-30
Advanced Marketing Analytics
Companies nowadays have collected a large volume of data from various sources. This module aims to introduce the key concepts of using ‘Big Data’ to improve marketing activities. Specifically, it focuses of the use of data analytics techniques and advanced statistical skills to manage customer relationships. Relevant marketing issues such as customer surveys, profiling/segmentation, communications, campaign measurement, satisfaction, loyalty, profitability, social media and other current topics will be discussed with regard to how data analytics and marketing intelligence approaches can be used to improve marketing decision making. In this module, students will get hands-on experience and will be introduced to software commonly used in marketing departments and organisations. Thus, this module seeks to equip students with key skills needed to manage real marketing decisions based on marketing data. -
MANG3109 2027-28
Advanced Marketing Project
The Advanced Marketing Project module equips you with the skills to apply the theoretical knowledge you have gained throughout your programme through a piece of independent study. You will be able to explore an area of interest (either academic or practical-driven) in depth using appropriate research tools. The final project will contribute significantly to your final grade. -
MANG3109 2029-30
Advanced Marketing Project
The Advanced Marketing Project module equips you with the skills to apply the theoretical knowledge you have gained throughout your programme through a piece of independent study. You will be able to explore an area of interest (either academic or practical-driven) in depth using appropriate research tools. The final project will contribute significantly to your final grade. -
MANG3109 2028-29
Advanced Marketing Project
The Advanced Marketing Project module equips you with the skills to apply the theoretical knowledge you have gained throughout your programme through a piece of independent study. You will be able to explore an area of interest (either academic or practical-driven) in depth using appropriate research tools. The final project will contribute significantly to your final grade. -
ELEC6263 2026-27
Advanced Micro and Nanosystems
The aim of this module is to provide an overview of a range of microscale and nanoscale systems and devices, including sensors, actuators, and transducers. The module consists of practical works on micro and nanosystems, involving construction and characterisation with a variety of methodologies, and is supported by lectures. The assessment is in the form of two courseworks. -
ELEC6208 2028-29
Advanced Micro and Nanosystems
The aim of this module is to provide an overview of a range of microscale and nanoscale systems and devices, including sensors, actuators, and transducers. The module consists of practical works on micro and nanosystems, involving construction and characterisation with a variety of methodologies, and is supported by lectures. The assessment is in the form of two courseworks. -
ELEC6263 2028-29
Advanced Micro and Nanosystems
The aim of this module is to provide an overview of a range of microscale and nanoscale systems and devices, including sensors, actuators, and transducers. The module consists of practical works on micro and nanosystems, involving construction and characterisation with a variety of methodologies, and is supported by lectures. The assessment is in the form of two courseworks. -
ELEC6208 2029-30
Advanced Micro and Nanosystems
The aim of this module is to provide an overview of a range of microscale and nanoscale systems and devices, including sensors, actuators, and transducers. The module consists of practical works on micro and nanosystems, involving construction and characterisation with a variety of methodologies, and is supported by lectures. The assessment is in the form of two courseworks.