Module finder

This module builds on the Advertising & Branding Theory module in semester 1 where the fundamentals of global advertising and branding are introduced and discussed. In Advertising & Branding Practice you will work to live briefs acting in agency or in-house strategic account management roles.

By undertaking this module you will gain an understand of how advertising, brand and full service agencies and in-house departments operate, structures, roles and responsibilities, and the client/agency dynamic.

During this module you will learn how to work to real client briefs in a simulated agency environment, developing the skills needed to thrive in an account management and strategic role. You will explore case studies of ethical and sustainability focused advertising and branding campaigns and learn how in an advertising strategic role these values can be included within client campaigns and projects.

Case studies will also be explored to understand how real global campaigns were created from the brief through to delivery. These may be enhanced with input from those working in agencies in the form of recorded and/or live sessions.

You will gain a deeper understanding of areas particularly valuable for thriving in entry/graduate roles. Examples include presentation and pitching techniques, client liaison and management skills, plus putting ideation and branding learnings into practice. This all enables a greater understanding of the creative process, accurate client brief interpretation and pitch success.

This module sets out a theoretical framework of advertising and branding which will underpin the other modules on the programme. You will examine current issues and debates and key principles of contemporary global advertising and branding. Drawing on the critical reading and analysis skills developed in the 'Professional and Academic Skills' module, you will examine and analyse scholarly articles, industry reports and papers and apply this to current examples and case studies. This module will provide you with the conceptual framework required to develop the practical applications in advertising and branding.

This module sets out a theoretical framework of advertising and branding which will underpin the other modules on the programme. You will examine current issues and debates and key principles of contemporary global advertising and branding. Drawing on the critical reading and analysis skills developed in the 'Professional and Academic Skills' module, you will examine and analyse scholarly articles, industry reports and papers and apply this to current examples and case studies. This module will provide you with the conceptual framework required to develop the practical applications in advertising and branding.

This module covers aerodynamic noise sources and sound propagation in moving media. Aeroacoustics is of great importance in engineering settings involving high speed flows, including transport (aeroplane, aeroengine, automobile, train), industrial processes and the design of consumer devices.

For students from acoustical engineering, this module places the discipline of acoustics in the wider context of fluid mechanics. For students with a background in aerodynamics, this module provides a self-contained introduction to acoustics and its interactions with other aspects of fluid mechanics.

This module covers aerodynamic noise sources and sound propagation in moving media. Aeroacoustics is of great importance in engineering settings involving high speed flows, including transport (aeroplane, aeroengine, automobile, train), industrial processes and the design of consumer devices.

For students from acoustical engineering, this module places the discipline of acoustics in the wider context of fluid mechanics. For students with a background in aerodynamics, this module provides a self-contained introduction to acoustics and its interactions with other aspects of fluid mechanics.

This module covers aerodynamic noise sources and sound propagation in moving media. Aeroacoustics is of great importance in engineering settings involving high speed flows, including transport (aeroplane, aeroengine, automobile, train), industrial processes and the design of consumer devices.

For students from acoustical engineering, this module places the discipline of acoustics in the wider context of fluid mechanics. For students with a background in aerodynamics, this module provides a self-contained introduction to acoustics and its interactions with other aspects of fluid mechanics.

This module covers aerodynamic noise sources and sound propagation in moving media. Aeroacoustics is of great importance in engineering settings involving high speed flows, including transport (aeroplane, aeroengine, automobile, train), industrial processes and the design of consumer devices.

For students from acoustical engineering, this module places the discipline of acoustics in the wider context of fluid mechanics. For students with a background in aerodynamics, this module provides a self-contained introduction to acoustics and its interactions with other aspects of fluid mechanics.

This module covers aerodynamic noise sources and sound propagation in moving media. Aeroacoustics is of great importance in engineering settings involving high speed flows, including transport (aeroplane, aeroengine, automobile, train), industrial processes and the design of consumer devices.

For students from acoustical engineering, this module places the discipline of acoustics in the wider context of fluid mechanics. For students with a background in aerodynamics, this module provides a self-contained introduction to acoustics and its interactions with other aspects of fluid mechanics.

This module covers aerodynamic noise sources and sound propagation in moving media. Aeroacoustics is of great importance in engineering settings involving high speed flows, including transport (aeroplane, aeroengine, automobile, train), industrial processes and the design of consumer devices.

For students from acoustical engineering, this module places the discipline of acoustics in the wider context of fluid mechanics. For students with a background in aerodynamics, this module provides a self-contained introduction to acoustics and its interactions with other aspects of fluid mechanics.

In this module the fundamental concepts of aerodynamics are introduced. The main focus is on inviscid, incompressible flow, but, viscous effects will also be covered. Finally, static stability of an aircraft is introduced. The lectures are complemented by laboratory sessions with relevance to the taught material.