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Professor Amanda Bragg-Mollison

Professorial Fellow-Education

Connect with Amanda

Email: A.Bragg-Mollison@soton.ac.uk

Tel: +44 23 8059 5829

Profile photo 
Upload your profile photo in Subscribe (opens in a new tab). Your profile photo in Pure is not linked to your public staff profile. Choose a clear, recent headshot where you are easily recognisable. Your image should be at least 340 by 395 pixels. 

Name 
To change your name or prefix title contact Ask HR (opens in new tab)  If you want to update an academic title you'll need to provide evidence e.g. a PhD certificate. The way your name is displayed is automatic and cannot be changed. You can also update your post-nominal letters in Subscribe (opens in a new tab).

Job title 
Raise a request through ServiceNow (opens in a new tab) to change your job title (40 characters maximum) unless you're on the ERE career pathway. If you're on the ERE path you can not change your main job title, but you can request other minor updates through Ask HR (opens in new tab). If you have more than one post only your main job title will display here, but you can add further posts or roles in other sections of your profile.

Research interests (for researchers only) 
Add up to 5 research interests. The first 3 will appear in your staff profile next to your name. The full list will appear on your research page. Keep these brief and focus on the keywords people may use when searching for your work. Use a different line for each one.

In Pure (opens in a new tab), select ‘Edit profile’. Under the heading 'Curriculum and research description', select 'Add profile information'. In the dropdown menu, select 'Research interests: use separate lines'.

Contact details 
Add or update your email address, telephone number and postal address in Subscribe (opens in a new tab). Use your University email address for your primary email. 

You can link to your Google Scholar, LinkedIn and Twitter accounts through Pure (opens in a new tab). Select ‘Edit profile’.  In the 'Links' section, use the 'Add link' button. 

ORCID ID 
Create or connect your ORCID ID in Pure (opens in a new tab). Select ‘Edit profile’ and then 'Create or Connect your ORCID ID'.

Accepting PhD applicants (for researchers only) 
Choose to show whether you’re currently accepting PhD applicants or not in Pure (opens in a new tab). Select ‘Edit profile’. In the 'Portal details' section, select 'Yes' or 'No' to indicate your choice. 

About Research Publications Supervision Teaching External roles and responsibilities Biography
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About

Professor Amanda Bragg-Mollison, Deputy Head of School Education at the Winchester School of Art, is an expert in Luxury Marketing and Branding, bringing extensive global experience from the luxury property management, hospitality, and fashion industries. Her career uniquely integrates deep commercial insight with academic leadership, which has focused on crafting exceptional luxury strategies and experiences tailored to high-net-worth consumers, alongside delivering outstanding educational experiences for students.

She holds a range of undergraduate, postgraduate, and professional qualifications in marketing and digital marketing, which complement her specialized knowledge in luxury service and sensory marketing. In her role as Deputy Head of School and Knowledge Exchange & Enterprise Lead at Winchester School of Art, University of Southampton, she spearheads initiatives that connect academic learning with industry practice, ensuring students acquire the practical skills and experience needed for successful careers in luxury marketing. She is also the author and academic lead of the new BA (Hons) Luxury Brand Management programme, designed to prepare the next generation of brand leaders for the global luxury sector.

Amanda is an author of Luxury and the Senses (Bloomsbury) and actively contributes to international research on luxury retail environments and cross-cultural consumer insights. In addition, she serves as an external examiner and consultant, supporting luxury brands and institutions with luxury marketing strategy, digital innovation, and customer experience enhancement.

You can update this in Pure (opens in a new tab). Select ‘Edit profile’. Under the heading and then ‘Curriculum and research description’, select ‘Add profile information’. In the dropdown menu, select - ‘About’.

Write about yourself in the third person. Aim for 100 to 150 words covering the main points about who you are and what you currently do. Clear, simple language is best. You can include specialist or technical terms.

You’ll be able to add details about your research, publications, career and academic history to other sections of your staff profile.

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