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Doctor Eirini Bazaki

Doctor Eirini Bazaki

Senior Teaching Fellow

Research interests

  • Fashion Marketing 
  • Fashion E-tailing 
  • Fashion Brand Management

More research

Accepting applications from PhD students.

Connect with Eirini

Email: e.bazaki@soton.ac.uk

Tel: +44 23 8059 6922

Address: Satellite - Park Avenue, Winchester, SO23 8DL (View in Google Maps)

Research

Research interests

  • Fashion Marketing 
  • Fashion E-tailing 
  • Fashion Brand Management
  • Fashion Entrepreneurship

Current research

- Fashion Entrepreurship and Leadership

- Fashion E-tailing

- Curriculum Development and Employability Skills

 

📚Recent publications

 

Pereira, A. M. et al. (2022) ‘Customer models for artificial intelligence-based decision support in fashion online retail supply chains’, Decision Support Systems, 158, p. 2022. doi: 10.1016/j.dss.2022.113795.

 

Yang, S.-Y. et al. (2022) ‘Exploring the Role of Flow in Augmented Reality for Mobile Retailing’, pp. 162–183. doi: 10.4018/978-1-7998-9179-6.ch009.

 

Landim, A. R. D. B. et al. (2021) ‘Chatbot design approaches for fashion E-commerce: an interdisciplinary review’, International Journal of Fashion Design, Technology and Education. doi: 10.1080/17543266.2021.1990417.

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