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The University of Southampton
Winchester School of Art

Mr Paul A. Mackie 

Senior Teaching Fellow in Fashion Marketing

Mr Paul A. Mackie's photo

Paul is the Programme Leader for MA Fashion Management within Winchester School of Art at the University of Southampton.

He has taught extensively across a broad range of subjects in the field Fashion Management and Fashion Marketing, including Fashion Business, Buying & Merchandising, Supply Chain and Strategic Issues. He is a Fellow of the Higher Education Academy and holds a University award for his excellence in teaching.

Paul has over 16 years experience in Buying & Merchandising gained within both high street and international retailers, as well as consulting with emerging niche brands to help them transition into national players.  He has been responsible for introducing international brands into leading department stores, as well as developing own brand label collections within Menswear. As a Senior Buyer, he bought and managed several large product categories with annual turnovers in excess of £100 million. He has travelled extensively, working directly with suppliers and manufactures in China, mainland Europe and the UK to develop new product ranges.

His research interests centre around understanding the role experiential retailing has in reshaping the emerging physical retail landscape.

MA Fashion Management & MA Fashion Marketing & Branding

Mr Paul A. Mackie
Winchester School of Art University of Southampton Park Avenue Winchester Hampshire SO23 8DL Email: P.A.Mackie@soton.ac.uk Phone: 02380 596937.

Room Number: 63A/2069

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