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‘I have here in my hand a list of 205 names that were made known to the Secretary of State as being members of Communist Party and who nevertheless are still working and shaping policy in that State Department.'

With these words, asserting both the existence of an internal communist menace and the government failure to act against it, Senator Joseph McCarthy thrust himself into the centre of US national politics. His inquisition into communist subversives and spies lasted from 1950 to 1954. But ‘McCarthyism' as a phenomenon was more deeply-rooted, more enduring and much broader in scope than the career and campaigns of a single politician. This module explores the causes, course and effects of McCarthyism writ large, from the end of the Second World War through to the late 1950s.

In the contemporary business environment, marketing accountability is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performance differentials between companies. This module introduces and discusses key marketing metrics for evaluating marketing effectiveness, providing insights into marketing performance measurement in organisations.

In the contemporary business environment, marketing accountability is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performance differentials between companies. This module introduces and discusses key marketing metrics for evaluating marketing effectiveness, providing insights into marketing performance measurement in organisations.

In the contemporary business environment, data-based marketing is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performance differentials between companies. This module introduces and discusses key marketing metrics for evaluating marketing effectiveness, providing insights into and teaching useful skills for managing marketing performance in organisations.

In the contemporary business environment, data-based marketing is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performance differentials between companies. This module introduces and discusses key marketing metrics for evaluating marketing effectiveness, providing insights into and teaching useful skills for managing marketing performance in organisations.

In the contemporary business environment, data-based marketing is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performance differentials between companies. This module introduces and discusses key marketing metrics for evaluating marketing effectiveness, providing insights into and teaching useful skills for managing marketing performance in organisations.

Public opinion matters to governments, to political parties, to pressure groups, to pollsters, and to academics in political science as well as many other areas. It is also interesting. People are more diverse, unpredictable and hard to understand than political parties, trade laws, electoral systems, and so on, and the fickle and elusive nature of public attitudes makes them a challenging but rewarding thing to study.

This module is about how we find out what the public think – about policies, priorities, party leaders, even about each other. Since the sample survey is overwhelmingly the dominant method of measuring public opinion, understanding how to conduct surveys and polls is the basis of the module. It will make it easier to understand the material in other modules that draw on survey data, expand the scope of your Masters dissertation (and potentially future doctoral work), and provide skills of use to more or less the full range of employers.

Measuring public opinion is a three-step process. First, drawing on the previous module in Political Psychology & Electoral Behaviour, we review the concept of public opinion and the question of whether people care and know enough about politics actually to have opinions and to be able to answer survey questions. The second step is to collect the data. We follow the stages of designing and conducting a survey: writing a questionnaire, deciding who should receive it and how, and fielding the survey. Third, we have to process, clean and analyse those data.

The module provides an overview of relevant topics in mechanical power transmission and methodology of vibration analysis for such mechanical assemblies.

The main objective of the module is to learn methods of analysis and design of machines and their components, which are relevant to most industrial applications, including Automotive, Marine and Power Engineering transmissions.

This module is taught together with Mechanical Power Transmission and Vibration (MSc). The two modules are mutually exclusive.

The module provides an overview of relevant topics in mechanical power transmission and methodology of vibration analysis for such mechanical assemblies.

The main objective of the module is to learn methods of analysis and design of machines and their components, which are relevant to most industrial applications, including Automotive, Marine and Power Engineering transmissions.

This module is taught together with Mechanical Power Transmission and Vibration (MSc). The two modules are mutually exclusive.

The module provides an overview of relevant topics in mechanical power transmission and methodology of vibration analysis for such mechanical assemblies. The main objective of the module is to learn methods of analysis and design of machines and their components, which are relevant to most industrial applications, including Automotive, Marine and Power Engineering transmissions.

This module is taught together with ELEC3216 Mechanical Power Transmission and Vibration. ELEC6257 has higher requirements on the desired learning outcomes, which will be assessed by a different coursework assignment.

This module is taught together with ELEC3216 Mechanical Power Transmission and Vibration. The two modules are mutually exclusive and you may not take both modules.