11326 modules
Page 612
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MANG6256 2025-26
Introduction to Marketing
This module introduces you to the scope and role of marketing within an organisation and the dynamic business environment in which it operates. Key components of the macro and micro environment are identified giving students the knowledge and skills required to analyse and interpret key stakeholders, e.g. customers and competitors. This lays the foundation for how value is created for shareholders and customers using the marketing mix. -
MANG1015 2024-25
Introduction to Marketing
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples and assessment work.
The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities. -
MANG6256 2026-27
Introduction to Marketing
This module introduces you to the scope and role of marketing within an organisation and the dynamic business environment in which it operates. Key components of the macro and micro environment are identified giving students the knowledge and skills required to analyse and interpret key stakeholders, e.g. customers and competitors. This lays the foundation for how value is created for shareholders and customers using the marketing mix. -
MANG6256 2027-28
Introduction to Marketing
This module introduces you to the scope and role of marketing within an organisation and the dynamic business environment in which it operates. Key components of the macro and micro environment are identified giving students the knowledge and skills required to analyse and interpret key stakeholders, e.g. customers and competitors. This lays the foundation for how value is created for shareholders and customers using the marketing mix. -
MANG1015 2027-28
Introduction to Marketing for Accounting and Finance
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples and assessment work.
The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities. -
MANG1015 2026-27
Introduction to Marketing for Accounting and Finance
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples and assessment work.
The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities. -
MANG1015 2025-26
Introduction to Marketing for Accounting and Finance
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples and assessment work.
The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities. -
MANG1053 2025-26
Introduction to Marketing for Business
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples and assessment work.
The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities. -
MANG1053 2026-27
Introduction to Marketing for Business
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples and assessment work.
The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities. -
MANG1053 2027-28
Introduction to Marketing for Business
The module introduces you to the basic concepts of marketing and explains its function in today’s business environment. You will discuss principal theory and practice of marketing and how marketing builds value to the firm and the customer with examples and assessment work.
The outcomes from the module is to provide students with a grounding of the role and importance of marketing and provide basic skills enabling the student to analyse and consider marketing problems and opportunities.