Research
Research groups
Member of:
Research interests
- Consumer Research
- Luxury Consumption
- Cross-cultural Consumption
- Consumption and Identity
Accepting applications from PhD students.
Email: y.k.sekhon@soton.ac.uk
Address: Satellite - Park Avenue, Winchester, SO23 8DL (View in Google Maps)
Dr Yasmin Sekhon Dhillon is an Associate Professor at Winchester School of Art, at the University of Southampton. Yasmin's PhD focused on the consumption patterns of second-generation Asian Indians.
Yasmin is an active researcher focusing on consumption, culture, and identity. Her most recent work explores the meaning of luxury to children, having successfully won an initial bid to explore consumption, luxury and children from a cross cultural perspective, Yasmin undertook this research in several countries to fully understand consumption decisions made by children across different nations in relation to luxury, design, well-being, and happiness. Yasmin was awarded her second ESRC grant to develop research impact and has worked with several schools, locally and internationally to disseminate her findings amongst young consumers.