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Professor Daniel Ashton

Professor Daniel Ashton

Professor-Cultural & Creative Industries

Research interests

  • Work in the cultural and creative industries
  • Artificial intelligence and creative work/industries
  • Data analytics and practices for creative ecosystems

More research

Accepting applications from PhD students.


Address: Satellite - Park Avenue, Winchester, SO23 8DL (View in Google Maps)


Dr Daniel Ashton (he/him) - Professor of Cultural and Creative Industries in the Department of Art and Media Technology at Winchester School of Art at the University of Southampton.

My teaching and research focus on cultural and creative industries organisations, work and policy, and digital media technologies. Research in these areas has been presented internationally, published in academic journals, and shared in online videos and articles. My education experience includes programme and module leadership at undergraduate and postgraduate levels, and various external examiner and programme validation roles. I am a PhD supervisor and support postgraduate researchers with their teaching professional development. I have worked in partnership with a range of organisations on public exhibitions, teaching initiatives, and research bids.

At the University I am also:

  • Theme Leader for Data with Southampton Institute for Arts and Humanities (previously Fellow in Disparate Data and Unexpected Evidence). In this role I explore the possibilities for how data and evidence can be imagined and used across a range of industry, policy, academic and creative contexts. There is a short video introducing the Institute here.
  • Associate of the Public Engagement with Research Unit (PERu) contributing to the building and sharing of expertise across the University.

Externally, I am a Senior Fellow of Advance HE and have been a Fellow of the Royal Society of Arts

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