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Doctor Philip Alford

Dr Philip Alford


Research interests

  • SME Digitalisation
  • Small business Martech (marketing technology) adoption
  • Customer engagement through digital marketing

More research

Accepting applications from PhD students.


Address: B2, West Highfield Campus, University Road, SO17 1BJ (View in Google Maps)


I am a lecturer in the Department of Digital & Data Driven Marketing where my teaching focuses on digital marketing planning and marketing technology adoption in the SME sector. I am also CEPAR (Careers, Employability, Placements, & Alumni Relations) Director for Southampton Business School. 

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