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Research centre

Centre for Marketing Research

A man writing ideas on a glass wall with a marker pen

We research the science and art of marketing, focusing on areas like consumer behaviour, branding, and digital and data science.

Part of Business

Our researchers solve real-life marketing management challenges using robust methodologies such as big data analyses, experiments and surveys. We provide businesses with insights and advance knowledge in our field, which we represent at industry events and in the media.

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Contact us

We welcome enquiries about partnerships and collaborations, education and enterprise.
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