Research
Research groups
Member of:
Research interests
- Sensory marketing
- Digital marketing
- Sharing economy
Publications
22 publications
Page 1 of 3
Ben Marder,
Tugra Akarsu,
& Antonia Erz
, 2022
, Industrial Marketing Management
, 106 , A7--A11
Type: letterEditorial
Tugra Akarsu,
Pantea Foroudi,
& Reza Marvi
, 2022
, European Journal of International Management
Type: article
Tugra Akarsu,
Reza Marvi,
& Pantea Foroudi
, 2022
, International Journal of Contemporary Hospitality Management
, 35 (1) , 186--217
Type: article
Tugra Akarsu,
Reza Marvi,
& Pantea Foroudi
, 2021
, European Journal of International Management
Type: article
Pantea Foroudi,
Philip J Kitchen,
Reza Marvi,
Tugra Akarsu,
& Helal Uddin
, 2020
, European Journal of Marketing
, 54 (10) , 2575--2619
Type: article
Tugra Akarsu,
Pantea Foroudi,
& T.C. Melewar
, 2020
, International Journal of Hospitality Management
, 91 (2020)
Type: article
Tugra Akarsu,
Pantea Foroudi,
& T.C. Melewar
, 2020
Type: bookChapter
Supervision
Current PhD Students
PhD Business Studies & Mngt
PhD Business Studies & Mngt
PhD Business Studies & Mngt
External roles and responsibilities
Name:
Journal of Creative Communications (Journal)
Role:
Editor
Year:
2022 -
Name:
Industrial Marketing Management (Journal)
Role:
Reviewer
Year:
2019 - 2022
Biography
Tugra holds a PhD in Business from Middlesex University London as a recipient of the Dean Excellence Scholarship. She completed her Bachelors’ with honours in Business Administration at Koc University, Istanbul.
Prior to joining Middlesex University London, she received her Master’s degree in Business Administration from Kadir Has University, Istanbul, where she worked as a Research Fellow on various funded projects.
Her prior work experience includes working as a consultant for clients in the UK, Italy and Turkey, where she helped clients with a wide range of marketing challenges.