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& Vignesh Yoganathan, 2022
Zhiying is a PhD student within Southampton Business School at the University of Southampton. Zhiying started her PhD in Marketing in 2020 under the supervision of Professor Paurav Shukla, Professor Martin Kunc and Dr Youngseok Thomas Choi.
Zhiying’s research focuses on digital marketing and marketing analytics.
Prior to starting her PhD, she finished MSc Marketing and Brand Management (with distinction) in University of Essex.
Her industry background comes from the Internet media, which is specialized in ultra-luxury (superyachts).