Accepting applications from PhD students.
Shayan Shaikh is a lecturer in the Digital and Data Driven Marketing group at Southampton Business School.
Shayan has published in top-tier journals like International Marketing Review and Journal of Consumer Behaviour and taught on several modules that comprise Consumer Psychology and Marketing, Marketing Communications and Media Management, Consumer Behaviour, and Academic Skills for Psychologists.
Marketing Communications and Social Media Management
Consumer Psychology and Marketing
Consumer Behaviour
Digital Marketing Applications
Shayan is a multidisciplinary researcher who uses experimental methods and empirical modeling to contribute to the literature on consumer behaviour. In addition to a PhD in Consumer Psychology from the University of Warwick, she also holds training in coaching and mentoring from the University of Warwick and an Associate Fellowship of the Higher Education Academy.