About
Sebastian is a Lecturer in Digital & Data Driven Marketing at the Southampton Business School at the University of Southampton.
Research
Research groups
Research interests
- Digital Retailing
- Brand transgressions
- Social media (identity & impression management)
- New technologies (AI, AR/VR)
Current research
Sebastian’s research chiefly focuses on understanding how different brand practices, marketing and advertising strategies, and new technologies used within digital environments (e.g., e-commerce, social media, etc.) can influence consumer perceptions and their behaviours.
Publications
Biography
Sebastian carried out his PhD in Digital Marketing at the University of Edinburgh. He holds significant industry experience, having ran a digital marketing and web development agency for nearly a decade, where he worked with SMEs and large corporations. Alongside academia, he actively acts as a digital marketing advisor to the board of Umalia, an international sustainability consultancy.